Customers are the lifeblood of any brand, and, without customers, you do not have a sustainable business. When customers have exceptional experiences with brands, they're more likely to buy from them again, resulting in more revenue for the brand. Since customer service directly interface with customers, the resulting experience affects their perception of the brand and if they wish to further support it. It is, therefore, critical to have truly great customer service in order to have a truly successful campaign.
Customers always remember their customer service experiences, good or bad, as Business2Community explains. If they're serviced properly and professionally, customers will think well of the brand. The exact opposite will occur if the customer's reason for contacting customer service is not handled efficiently and effectively or not at all.
In a 2014 study by
Parature, 65% of those individuals surveyed discontinued their relationship with a brand based on...
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What is Argo Marketing Group?
Argo's Summer Bash Week
During the week of August 6th, every day at Argo was a party. The highlight of the week took place on Thursday after the dunk tank was drained and the dunkees were dry. Argo presented a check in the amount of $1,500 to Make-A-Wish Maine to support the nonprofit's efforts in granting the wishes of Maine children with life-threatening medical conditions.
Monday saw the centers full of
beach balls, hula hoops, and leis. Besides all of the summer fun, the day was really about wearing what makes the CEO mad: t-shirts, flip flops, hats, sunglasses, and shorts.
On Tuesday, free snow cones were handed out to Argonauts as well as the public in the plaza next to the Lewiston center. It was the perfect summer day for a cold treat.
Lunch was on Argo on Wednesday with a special appearance of the Celebrity Dunk Tank at the Pittsfield center. Center managers and even the CEO were dropped into the icy waters to the delight of the Argonauts watching. This was just a glimpse of what was to come the next day in Lewiston.
With the Celebrity Dunk Tank in Lewiston. Argonauts all had a free toss with additional tosses at $1 per ball. This event was also open to the public and a crowd gathered in the plaza to look on as the CEO, directors, managers, and even an agent took the plunge into the refreshing water on the extra hot day.
Midnight Madness! Our overnight team was treated to meatball subs and whoppie pie with their orders taken at and meals delivered right to their stations.
The week concluded with an Employee Appreciation Raffle. Prizes ranged from gift cards to demerit point to a boat ride with Captain Dan!
Summer Bash Week was a tremendous, fun week, highlighting what makes Argo great: our team of amazing Argonauts and our community.
For more pictures (and videos!) from Argo's Summer Bash week, click here to check out our Facebook page!
Argo's Upcoming Travels
Argo will be attending ERA D2C September 13-15, 2016 in Las Vegas, Nevada at the Wynn Las Vegas Hotel. If you will be at the show and would like to schedule time to connect, do so now by calling the number or emailing the address below. We look forward to seeing you there!
