Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn:

* What marketing really is (and isn't).

* How marketing has changed in ways that benefit small businesses.

* The importance of setting goals and objectives for their marketing efforts.

* The 4 Pillars or Marketing Success - a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.

* It's ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

Registration is required. 

To register, please click here.

Now that you have formed your

nonprofit, registered it with federal

and state authorities and are

beginning state operations, managing

the enterprise is your next challenge.

This workshop will show you how to

work with volunteers and lead the

organization, plan events and programs,

work with a Board of Directors, and 

develop community partners. It will

demonstrate ways to fundraise for your

nonprofit organization, show you how to

create a marketing plan and explain

accounting and periodic reporting.

This workshop is sponsored by

Southeastern CT SCORE.

Presenters: Bob Potter has 40 years

of experience in creative

management, marketing

communications, and non-profit

development for leading corporate,

arts, cultural and non-profit organizations.

To register, please click here.