Dawn Fernald is the director of marketing and public relations for Wentworth-Douglass Hospital. Dawn has been in healthcare marketing and planning arena for almost 20 years. With a Bachelor of Arts degree in Journalism & Mass Communication from the University of Maine and Masters in Business Administration from Southern New Hampshire University, she offers expertise, creativity and versatility in an ever changing media and marketing environment. Prior to joining Wentworth-Douglass in early 2014, she held positions as the director of marketing, communications and new service development for York Hospital in southern Maine and advertising manager for Thomson Newspapers. She offers proven expertise in public affairs, crisis communication, community relations, marketing strategy, branding, value proposition and designing care around the consumer experience.