Using Competitive Intelligence to Drive Business Development

This interactive professional development presentation will put you in the driver’s seat and provide you with a CI roadmap to help steer your attorneys and accelerate your firm's business development efforts.

 You will engage in an interactive discussion that covers:

• Developing a CI strategy and engaging the lawyers
• Identifying CI tools - both paid and free sources of information
• Developing various types of CI reports to meet different needs
• Setting realistic expectations and achievable goals
• Evaluating internal and outsourced staffing options
• Leveraging social media for CI
• What other successful firms are doing to drive CI initiatives at their firms

You will be able to take back real-life lessons and information that will enable you to shift gears and really…

• Leverage competitive intelligence resources to help attorneys win business
• Provide information to help the firm make crucial decisions
• Select the right CI tools to meet your needs and budget  
• Gain acceptance from key stakeholders whose participation is critical to success

A few lucky audience members will even get to drive away with a complimentary custom competitive intelligence report.

 SPEAKERS

Chris Fritsch, CLIENTSFirst Consulting, President & Client Success Consultant

Karen Wilcox, Founder and President, Marketing Speaks, LLC

 WE THANK OUR SPONSOR
RIEDY'S GIFT EXPRESS!

Register Now!