Gateway Logo 

Gateway Community Action Partnership 

   August 2016
In This Issue
Branding Of Gateway
Employee Recognition
Holly City FSC Back 2 School Bash
Greater Bridgeton FSC Collecting School Supplies
Welcome New Employees
Use AmazonSmile To Support Gateway
Around Gateway Community Action Partnership ... News and Notes
Join Our Mailing List!

Agency Mission

 and CAP Promise

Contact Information

 

 The name Gateway Community Action Partnership reflects our expanded coverage area, but more importantly, it signifies what we are all about. We are a gateway to success for individuals and families in our community and we achieve those results through actions done in partnership within that very community we serve. So please take a minute to read our newsletter and learn more about our successes and struggles as we serve a Gateway to Community Action in Partnership with others for everyone's benefit!  

 
Gateway Stepping Up Efforts In Branding Of Agency
New signage on Gateway properties is part of Gateway's focus on branding of agency.

     Gateway Community Action Partnership has experienced phenomenal growth over the last five years. Gateway, which at one time was primarily located in three southern New Jersey counties, now performs services in seven New Jersey counties and operates an Early Head Start center in Philadelphia. Much of the growth has been in Gateway's Early Head Start/Head Start and WIC programs.
     With Gateway serving more people in more places with more employees, it is more important than ever that Gateway sharpens its focus on its branding efforts. And that's just what the agency has been doing, paying particular attention to updating its signage with Gateway's brand featured prominently on its many locations. Gateway is also raising awareness of its brand through advertising, marketing, online and print publications, social media, apparel and accessories, and community events participation and hosting of community and fundraising events.
     "Historically, as an agency, I don't think we've done a good job in terms of branding and positioning ourselves in the marketplace," said Edward Bethea, Gateway's Executive Vice President and COO. "We do a lot as an agency. But if you really didn't know who we are and what we are doing, you might have a difficult time navigating through our system. Right now, we are being assertive in communicating to the general public what we do and how it is a concerted process. No matter what program we are talking about, from Head Start to WIC to Spring Gardens, we are all one in 'providing services that improve the quality of life and promote self-sufficiency,' which is our mission."
     Gateway has communicated its branding strategy in meetings among senior leadership, emphasizing that Gateway, as a non-profit organization, must function much like a for-profit organization in building brand awareness, recognizing the importance of brand identity and the power of a positive brand image. Attention to those three areas will serve Gateway well internally and externally.
     "We want to be sure that everything we present as an agency has the Gateway imprint," Bethea said. "We want to make sure that when we talk to the public, we are talking from one voice. By doing that, we are able to introduce to our customers the entire array of services we provide. So you don't mistakenly think have to go to another agency for services.
     "Once you walk through that door for Head Start, you can also find out about our other programs. You know it is all one agency. We have to do a good job of branding our services as all being part of Gateway."
 
Focus on branding includes apparel and accessories and higher profile in community and fundraising events.
Gateway Recognizes Efforts Of Employees Who Have Earned Degrees In Education
   
From left: Albert B. Kelly, President and CEO of Gateway, Felicia Moore, Casey Nothnick, Jenise Graves, Dionne Pitts, Rosebert Muzamani, Terry Blount, Shernette Morais, Jo Pearson, Cristina Torres, Edward Bethea, Executive Vice President and COO of Gateway.

     Gateway Community Action Partnership is proud of its employees who have obtained degrees in higher education while still finding time to excel at work, take care of their families and deal with life's many obligations.
     Albert B. Kelly, Gateway's President and CEO, and Edward Bethea, Gateway's Executive Vice President and COO, decided it was time to celebrate, inviting Gateway employees who recently obtained degrees to lunch.
     Nine of the Gateway employees receiving degrees attended a luncheon, where they also received certificates of accomplishment.
     "Mr. Bethea came up with this idea as a way of recognizing employees who wanted to achieve more and improve themselves," Kelly said. "The mission of Gateway is to provide services that improve the quality of life and promote self-sufficiency. By getting additional education, in spite of many factors such as work, family and other obligations, these employees are exemplary in that they wanted to better themselves and be role models for the entire agency."
     The group shared their educational experiences and challenges. Their stories were inspirational. It was also an opportunity for the employees to discuss various aspects of the agency with Gateway's leaders, which Mr. Kelly and Mr. Bethea welcomed.
     "We certainly admire and respect you and we are proud of your accomplishments," Bethea said. "We applaud your efforts in accomplishing your goals. Today is all about saluting you."
     Attending the luncheon: Jo Pearson, Operations, Masters in Business Administration with a concentration in marketing from Walden University; Cristina Torres, Head Start, Associates Degree in Liberal Arts from Salem Community College; Felicia Moore, Head Start, Bachelor's in Humanity and P3 Certification, Fairleigh Dickenson and Montclair State University; Terry Blount, Holly City Family Success Center, Masters in Human Services, Wilmington University; Casey Nothnick, Central Administration, Bachelor's Degree in Criminal Justice with focus in Human Services, University of Phoenix; Shernette Morais, Weatherization, Associates in Business Management and Human Resources, Cumberland County College; Jenise Graves, Finance, Masters in Accounting and Financial Management, Keller Graduate School of Management at DeVry University; Dionne Pitts, Head Start, Bachelor's Degree in Education K-12, Wilmington University; Rosebert Muzamani, Head Start, Masters in Education (Preschool and Elementary Education) Montclair State University.
Unable to attend, but recognized: Karen Aikens, Maria Del Rosario, Renee White, Abigail Lamanteer, Charlene Dixon, Courtney Gordon and Gabrielle Sabo.


Holly City Family Success Center Holding Back 2 School Bash On Aug. 26
  The Holly City Family Success Center of Millville will hold its 6th Annual Back 2 School Bash on Friday, August 26 at Oakview Apartments, 1701 East Broad St., Millville.
  The fun-filled, free event is open to the public and runs from 11 a.m. to 2 p.m. and includes give-away items such as backpacks filled with school supplies and children's undergarments.
  The Holly City Family Success Center, a program run by Gateway Community Action Partnership, is collaborating with the following organizations for the Back 2 School Bash: Girls In Transition, SJ Aids Alliance, Big Brothers Big Sisters of Cumberland & Salem, Pathstone, Millville PAL, Complete Care, Cumberland County Health Department, Super Cuts, BJK Inflatables, Luminary Rising, Buffalo Wild Wings, Lowes, Weisman Children's Institute and Southwest Council.
  For additional event information, call 856-765-0205 or 856-327-1510.
 
Greater Bridgeton Family Success Center Collecting School Supplies
The Greater Bridgeton Family Success Center, 155 Spruce St., Bridgeton, is collecting school supplies at six area locations now through August 17.
  Donations can be dropped off at the Family Success Center as well as at the following
Bridgeton locations: Gateway Community Action Partnership, 110 Cohansey St., Alms Center, 1 Martin Luther King Jr. Way, M&B Clothing, 77 E. Commerce St., Clint's Barber Shop, 6 S. Laurel St. and Carmelo's Restaurant & Pizzaria, 31 E. Broad St.
  Donated school supplies the center is seeking include: glue, notebooks, scissors, binders, notebook paper, tissues, crayons, markers, book bags, pencils, pens, pencil cases/boxes and rulers.
  The Greater Bridgeton Family Success Center is a program operated by Gateway Community Action Partnership.
  For additional information about school supplies donations, call 856-451-1133.
A Warm Welcome To Gateway Community Action Partnership's Newest Employees
Welcome to Gateway CAP's New Hires!

Princetta Wilson, Salem Family Success Center
Rhonda Danna, Head Start
Daryl Bowen, Summer Camp
Karen Garcia, Mobile Feeding Program
Leslie Huerta, Mobile Feeding Program
Yesmeen Kennedy, Mobile Feeding Program
Jacrue Davis, Mobile Feeding Program
Nubia Jordan, Mobile Feeding Program
Aiyahna McCoy, Mobile Feeding Program
Josue Ruiz-Ramirez, Mobile Feeding Program
T'Azjsha Hart, Summer Camp
Nancy Jimenez, Mobile Feeding Program
Sadale Loatman, Mobile Feeding Program
Zaire Moore, Mobile Feeding Program
George Torres, Mill Creek Urban Farm
Daniel Cruz, Mobile Feeding Program
Kimberly Gould, Mobile Feeding Program
McKayla Moore, Mobile Feeding Program
Taviaus Wilson, Mobile Feeding Program
Carlita Holloway, Bridgeton Youth Leader
Jada Fields, Mill Creek Urban Farm
Brandon Bonner, Head Start
Jovanna Jones, Summer Camp
Isaiah White, Mill Creek Urban Farm
Carolina Betetta, WIC
Sergio Ruiz, LIHEAP
Crystal Fontanez, Head Start
Breon Bonner, Head Start
Jeremiah Blake, Gear Up Prep
Tremaine Marlow, EHS-CCP Cheryl Chadwick ELC
Shatia Doyle, Gear Up Prep
Yeidelisse Molina, WIC
Aida Torres, Sicklerville Early Head Start-CCP
Aminah Abdullah, Gear Up Prep
Lizzeth Mondragon De Leon, Head Start Child Care Partnership
Dinora Angel Ramirez, Gear Up Prep
Shanyiah Jamison, Gear Up Prep
Lamont Atkins, Gear Up Prep
Nazir Davis, Gear Up Prep
Jeanette Cruz, Head Start Child Care Partnership
Frank Nock, Weatherization
Zyshonne Anderson, Gear Up Prep
Janiece Hernandez, WIC
Tishika Wise, Sicklerville Early Head Start-CCP
Dyzaihra Ramos, Gear Up Prep
Jordan Massop, Gear Up Prep
Mia Castro, Gear Up Prep
Avryonna Miller, Cheryl Chadwick ELC
Elise Allen, Gear Up Prep
Kissmic Spencer, Gear Up Prep
Maritza Ruiz-Alcantar, Gear Up Prep
Kayona Warner, Gear Up Prep
Afua Yiadom, Early Head Start CCP
Support Gateway CAP By Shopping At AmazonSmile

  You can support Gateway's mission "to provide services that improve the quality of life and promote self-sufficiency" while shopping at Amazon's "AmazonSmile" during this holiday season or any time of year. Please click on the link below the next time you shop. More information about the program follows the link. Thank you.  

 

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About AmazonSmile
 
What is AmazonSmile?
AmazonSmile is a simple and automatic way for you to support Gateway Community Action Partnership every time you shop, at no cost to you. When you shop at smile.amazon.com, you'll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to Gateway.
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To shop at AmazonSmile simply click on the link above or go to smile.amazon.com from the web browser on your computer or mobile device. You may also want to add a bookmark to smile.amazon.com to make it even easier to return and start your shopping at AmazonSmile.
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A round Gateway Community Action Partnership ... News and Notes
Members of the Bridgeton Youth: Helping to Feed, Learning to Lead program visit a Bridgeton Area Police Athletic League soccer game and distribute food. The summer program, designed to inform the public about federal food programs while teaching leadership skills to its youth participants, was funded by the Robert Wood Johnson Foundation. 
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Internet Essentials , a program offered by Comcast, gives income-eligible families access to the Internet for $9.95 a month with no activation fee, equipment fees or price increases.  Having the Internet enables children to do homework, type reports or do research and enables the parents to e-mail teachers as well as look for jobs, pay bills or find doctors.
Gateway Community Action Partnership is working with Comcast to inform families of the program. Internet Essentials is available to households that have children eligible to participate in the National School Lunch Program.  They must reside in a Comcast service area and must not have subscribed to Comcast Internet in the last 90 days or have overdue Comcast bills. Also, low-cost computers are being offered for $149.99 and free training is accessible if needed. To get more information or to sign up, visit www.internetessentials.com or call 1-855-846-8376. ... Gateway operates the Special Supplemental Nutrition Program for Women, Infants & Children (WIC) in Camden, Cape May, Cumberland, Atlantic and Salem counties. The program provides supplemental foods, nutrition education, lactation support, immunization education and health care referrals to income-eligible pregnant women, new mothers, infants and children up to age 5. Gateway WIC serves more than 23,000 clients annually through flexible hours through its eight (8) offices and a full-service, health screening mobile office. WIC is an equal opportunity program. If you believe you have been discriminated against because of race, color, national origin, age, sex or handicap, write immediately to: USDA, Director-Office of Civil Rights, Room 326-W, Whitten Building, 1400 Independence Avenue SW, Washington, DC, 20250 - 9410. For additional information on the Gateway WIC program or nearest office location and hours of operation, call the Gateway WIC program at 856-451-5600 or 856-225-5050. ... Gateway's Head Start program is once again sponsoring the Child Care Food Program. This program is designed to provide meals to children receiving services in Head Start centers located throughout Atlantic, Cape May, Mercer, Cumberland, Gloucester and Salem counties. Meals are available at no separate charge to all children 12 and under enrolled in the Child Care Food Program and are served without regard to race, color, national origin, disability, age or sex.     

   

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Sincerely,
  
Michael Cudemo
Gateway Community Action Partnership