August 23,  2016
The Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

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Recent Articles
 

Bloom Group Content Director Laurianne McLaughlin lists four thought leadership content development mistakes professional services firms make -- not because getting it right would be so difficult, but because cultural norms (and inattention) within inevitably firms lead to them. Most often, no one in the firms notices that these mistakes are being made. But their customers do. They notice big time.

Zen and the Art of Thought Leadership 

Good thought leadership helps companies sell products and services; bad thought leadership turns customers off. According to a recent Economist Group survey, bad content is "superficial," "sales driven," and "biased." How can thought leadership sell without being sales-driven? The same way Zen archers hit the bullseye, says Bloom Group Editor-in-Chief Dave Rosenbaum: By focusing on the process, not the target.

RECENT CLIENT SUCCESS

Simon-Kucher & Partners is a $200 million-plus management consulting firm specializing in marketing, sales, and pricing strategies. The Bloom Group helped SKP partner Madhavan Ramanujam and co-CEO Georg Tacke write Monetizing Innovation: How Smart Companies Design the Product Around the Price, published by John Wiley & Sons, in May 2016. In one example, the authors describe how Porsche found out what customers wanted before designing the Cayenne, while Fiat-Chrysler presumed to know when developing the new Dart. The Cayenne was a huge hit, the Dart an historic flop, and therein lies the moral of the story.
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