Bugle Calls

Bugle Calls

Issue No. 1026

August 2015

Research has become as integral to the sales and overall business process as any single element. This is especially true in media, where diversification and fractionalization have grown exponentially over the past 20 years.

If you're a manufacturer or retailer, you want to know; Who are my best customers? Who are my best prospects? What products are most in demand today? Which ones will be the hottest sellers tomorrow? What products in our current line-up are declining in demand? What price points should we be selling our products and/or services at based on (a) current/projected demand, (b) our competitors pricing and (c) our cost structure?

If you're in media sales or content creation, you want to know; Who is my core audience? What is their favorite content? What is their least favorite? What other content do they consume? What other publications/websites/TV and radio stations do they visit? What are their lifestyles?

While the ability to gather, interpret and effectively use accurate and timely research may be one of the most important skills in running a business or positioning a company's products or services, when and how to use research can often be misunderstood. In the August edition of Bugle Calls we'll review some "rules of the road" when it comes to gathering actionable information and some mistakes companies and media sales organizations can make when it comes to how data is used.

Warm Regards,

Bob Bugle

Bugle Media Services Ph: 410-420-1144

The Use and Misuse of Research -

By Bob Bugle

Years ago a terrific boss and good friend taught me a valuable lesson when it comes to the use and misuse of research; Bob Bugle-B-1001

"Good and Bad are Only by Comparison"! Analyzing or conveying data to employees or clients/prospects without placing the information into proper context is at best an exercise in futility. Assuming that the data you have is accurate, having the "What" doesn't do you much good if you don't know the "Why" or the "How".

Why is the information important, and to whom?
How does the data compare to previous surveys?
How will it be used?
How long ago was the survey taken? Is it still valid?

Learn More »

Young Steve Jobs on Market Research

Feedback:

"I am glad to be a regular recipient of "Bugle Calls". I find them to be very supportive and energizing.Thank you for putting the time and effort into sharing all this with us. May God bless you for your generosity!"

Richard Joseph Lafond Jr.

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DirectorRhode Island Catholic

As always, we welcome feedback from our readers including suggestions for future topics. We hope you find value in receiving "Bugle Calls", and encourage you to forward a copy to a friend, acquaintance or business associate so they can benefit from the information as well.

"A High Tide Raises All Boats" as the saying goes. As each of us work together and share our knowledge and experience, we and our organizations benefit.

Bob Bugle

Bugle Media Services | Ph: 410-420-1144

Bugle Media Services specializes in Catholic Sector Marketing & Healthcare Sector Recruitment Advertising.

Bugle Media Services' Catholic Marketing Division offers businesses and Church-related organizations the opportunity to reach out to millions of desirable adult consumers across the United States, Canada and the UK via 500+ Newspapers, Magazines, Websites and Radio Stations reaching 43+ Million adult consumers.

Bugle Media Services' Healthcare Recruitment Advertising Division offers Hospitals and Universities the opportunity to recruit Specialists via ad placements in 100+ targeted Medical Journals and Websites.

Visit us, call 410-420-1144 or Write us today!