Here is a review of Anna's book by Vijayalaxmi Hegde for the Moravia Blog.
Anna Schlegel will be the featured guest on an upcoming episode of
The Worldly Marketer Podcast, so stay tuned!
Born To Be Global is a great new online resource launched by Hubspot's
Nataly Kelly, Trello's
Alexia Ohannessian and MercadoLibre's
Luciana BaigĂșn. We love their mandate of "
helping digital companies move beyond borders", and their helpful articles such asWhy SaaS Companies Are Built for Global Growth.
Boston Consulting Group has published
an update to its 2013 report on the economic and political development of Vietnam and Myanmar -two of Asia's most exciting hot spots. "If Vietnam is a story of steady progress over time, Myanmar is a tale of fast-paced transformation. " Read the article here.
Social Brand Watch has reported on a recent study looking at
"the mobile path to purchase" in China. It provides insights for marketers on how mobile is affecting Chinese consumers' purchasing decisions at different stages in their decision making process.Read the highlights here.
EContent Magazine: In his latest article,
Bruno Herrmann explains why the proper management of terminology should be a priority for brands, especially in the context of a multilingual content strategy.
He provides six helpful guidelines that can help international companies manage their terminology more effectively for globalization purposes. Read the article here.
This is just a small sample of the many current articles on international business and global marketing topics that you'll find in Verbaccino's Flipboard magazine. New articles are added throughout the week, so check back often.
Note: You can
download this calendar as a PDF document by clicking on the link, above, and selecting "Save Page As". Get more details about any holiday or observance on the calendar by clicking on the specific entry.
