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This summer I had the opportunity to step outside the New York City area and take some long weekends away. I've been to Newport in Rhode Island, the Berkshires in Massachusetts, New Hope in Eastern Pennsylvania and the Finger Lakes in Upstate New York.
And I also stepped outside my usual staging territory of Manhattan, Brooklyn and the Hamptons, and staged a stunning craftsman style $11.8 million home in Fort Lee, New Jersey, overlooking the Hudson River and Manhattan.
See the before and after photos
below
.
Enjoy the rest of your summer!
Warm regards,
Donna M. Dazzo, President
Designed to Appeal
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Testimonial of the Month
"
Donna and the Designed to Appeal team were so accommodating when I approached them for a sizable rush job. They transformed the home into a lofty retreat and showcased the exquisite river views just as I had requested. They were open to input from everyone and were able to incorporate multiple points of view into the design. I will definitely be calling on them again!
Andrea Sterancsak
Keller Williams Realty, Tenafly, NJ
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$11.8 Million Home in
Fort Lee, New Jersey
When Designed to Appeal first visited this 5 bedroom, 6 1/2 bathroom
home, it was furnished with the homeowner's eclectic collection of furniture. We felt that the furniture didn't reflect the look of the home which was a combination of Contemporary and Prairie-style Craftsman styles. We and the real estate agent wanted to present the home as more Contemporary than Craftsman, so we recommended what furniture we could use and what we couldn't.
We loved the distinctive lamps in the living room and kept them (you will notice these striking pieces in the photo below). The dining table was the right size for the space but we wanted to tone down the Craftsman look of the set so we replaced the dining chairs.
Upstairs the enormous space overlooking the living areas was divided into 4 separate "rooms": media room, library, office and sitting room overlooking the Hudson River.
Entryway Before
Entryway After
Living Area Before
Living Area After
Living/Sitting/Dining Area Before
Living/Sitting/Dining Area After
 Dining Area Before
Dining Area After
Master Bedroom Before
Master Bedroom After
Sitting Room Before
Sitting Room After
Library/Office Before
Library/Office After
Media Room Before
Media Room After
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Market Overview:
New York, NY
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Market indicators differed between the condo and co-op markets in July with the co-op market faring better than condos. Average price was down significantly for condos but up for co-ops year-over-year, while median price was up in both markets. Increased median prices in both markets indicates that a small number of sales this month skewed the data for average price in the condo market, which will be reviewed in the subsections below. Average price per square foot increased by almost a third for co-ops, but dropped in the condo market. Listings, on average, spent a greater number of days on the market for both residence types. Listed inventory rose annually market-wide, but dipped slightly from last month as the summer lull in new listings set in.
"
The following is a comparison of
July 2016
vs. July 2015
:
Market Wide:
- The listed inventory of 6,348 units was an 18% increase.
Condos:
- The median sale price of $1.495M was a 2% increase.
- The average price per square foot of $1,720 was a 13% decrease.
- The listed inventory was 3,486 units which was a 26% increase.
- The average days on the market of 100 was an 18% increase.
Co-ops:
- The median sale price of $849,000 was a 12% increase.
- The average price per square foot of $1,319 was a 27% increase.
- The listed inventory was 2,501 units which was a 9% increase.
- The average days on the market of 81 was a 17% increase.
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Tips and Tricks of the Trade:
Houzz
contributor, Deb Lindner of Mink Home Staging has put together a list of tricks for showcasing your bathroom so it looks its best!
Clear off the counters to create a blank canvas
Remove all of your everyday toiletries and bathroom supplies. This includes soaps, toothbrushes, cotton balls - everything. (And don't forget the products in the shower.) Buyers do not want to see your personal hygiene products. In fact, this can make them feel as though they are intruding on your personal space, which can be distracting and a little awkward.
Maximize your storage
Storage space sells. Your buyers will be looking inside your bathroom cupboards to see how much space they offer. Make sure they are only half to two-thirds full and well organized. Store the little things you use every day (hair elastics, lip gloss) in a pretty box or basket with a lid to avoid a tidal wave of trinkets on the shelves.
Stick with neutrals
If you are going to repaint your walls, upgrade your tiles or invest in new cabinetry, it's always a good idea to keep to a neutral palette for these larger elements, as it will appeal to more buyers. If you want to add some fresh color, use towels and accessories.
Add a stool or an ottoman
To create the ultimate private-hotel-suite look for your buyers, add a beautiful decor piece that is functional as well. Put a stool beside the bathtub and add neatly folded face and hand towels, soap, a candle, potted plants or even a good book. You could also use other beautiful occasional pieces of furniture, such as a marble side table, a long ottoman stacked with fresh towels or a bamboo ladder, to add extra style and take your room to another level.
To read the entire article click
here!
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Did You Know.....?
The Highest Priced Properties in the Hamptons
According to Curbed.com, some stunningly priced new properties hit the market in recent months. The following is part of a list they compiled of the ultra-high end of the Hamptons real estate market.
"
This amazing property, with links to Stanford White, includes two buildings with 22,000 square feet of space. There are 22 bedrooms in all and 21 bathrooms. Set on almost four acres, there's 400 feet of bulkheaded oceanfront."
"Briar Patch has been on the market since November 2014 with no price chops. There's 11.2 acres of land and a gorgeous old house all on Georgica Pond."
"1.8 acres of oceanfront land with pretty gardens, a house, pool, pool/guest house, and tennis court. The house, which needs updating, offers six bedrooms in all."
"Normandy House is a grand old Southampton mansion by Polhemus & Coffin. It hit the market in 2010 asking $39M; it finally sold in September 2013 for $28M. The property returned to the market after extensive renovations and redecoration."
To read the entire article, click here!
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Market Overview:
The East End
The following is a comparison of July
2016
vs. July
2015
annualized, by town, according to Suffolk Research Inc.
East Hampton Town:
- The median sales price of $1.1M was no change.
- The number of sales of 754 was no change.
- The dollar volume of sales of $1,624M was a 14% increase.
Southampton Town:
- The median sales price of $820,000 was an 11.82% decrease.
- The number of sales of 1489.7 was a 7% decrease.
- The dollar volume of sales of $2,450M was a 17% decrease.
Southold Town:
- The median sales price of $525,000 was a 3.14% increase.
- The number of sales of 441 was a 4 % decrease.
- The dollar volume of sales of $305M was a 1.6% increase.
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For More Info
During the Month...
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| FREE Closet Organization, Open House, and Moving Checklists  Download your FREE Closet Organization, Open House, and Moving Checklists. |
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Try our
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)
Click on the calculator above, which will launch in a new window. For more detailed instructions, click here.
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Sales and Marketing Kit
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All of the tools you need to present home staging to your clients:
- Script when presenting staging to clients
- Client objections busters and answers to FAQs
- Statistics on staging and its success with home sales
- Handout on Why Stage
- Letter to be used in your listing package
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