Winter 2015

DON'T DRIVE OFF THE ROAD 
Take Some Time To Plan

It's never dull here at Argentum, and the last few months have been no exception! We added Seattle client Trojan Litho along with several other exciting companies here in Chicago, including artisanal coffee roaster Metropolis.

As we do with many of our clients, we are helping Trojan Litho and Metropolis with their strategic marketing planning. In this issue we provide some tips for developing a plan on your own.

In other client news, it's been exciting to see former client Matterport get lots of fantastic press. Their 3D virtual reality technology is taking the real estate industry by storm! 

Marketing budget and plan tips
DIY MARKETING PLANNING   
Getting Started

We had a full house at our January Marketing Plans workshop at 1871, Chicago's Tech Incubator. To get started on your own marketing plan, this 5-minute video overview will teach you some of the basics.

Watch the Marketing Plans video. �


DOLLAR SHAVE CLUB'S VIRAL VIDEO  
What It Really Cost

ZipFit figured that if Dollar Shave Club could throw together a wildly successful viral video for what was surely only a few hundred dollars then so could they. 

New auditing product at Argentum
MARKETING AUDITS   
Better Marketing Starts Here

A Marketing Audit is typically included in Argentum's full-service projects. However, lately we've had more companies asking for stand-alone audits. This initial step helps clients determine how their marketing compares to their peers' and identifies best next steps.
We appreciate your continued referrals and are always excited to meet new businesses that might need our supplemental marketing strategy services. To learn more about Argentum, visit our website. 
CONTACT US >

  

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Timeshare VP of Marketing � for small to mid-sized businesses.

Photo Credit: Susan Silver, Hue, Vietnam 2014.
Ask me about the crazy SE Asia trip I just took with my mom!