July 2016 e-Servicer



Hold Your Fire: When to Respond to Online Reviews
By Chad Brooks, Business News Daily Senior Writer

When a negative review about your business pops up online, you might be quick to fire off a response to either apologize or defend yourself. However, new research from the University of Denver Daniels College of Business shows that businesses are better off being strategic about when to respond.
The research revealed that responding to online reviews can affect an organization's financial performance, depending on the number of reviews and how positive or negative they are.

"We advocate that managerial intervention should be strategic - whether and how to respond depends on the different levels of online review metrics," the study's authors wrote.
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2016 Regional Service Training Institute (RSTI) and Institute of Service Management (ISM)   

The 2016 Regional Training Institute and the Institute of Service Management (ISM) take to the road this August through November and delivering training at regional levels. These are very exciting times to be involved in the appliance service industry. Technology is changing at a rapid pace and is opening up a wide variety of opportunities. The United Servicers Association is energetically focused on
A 2014 RSTI in motion 
helping its members and the entire service industry achieve maximum success by providing educational tools and improving strategic relationships throughout the industry. The Appliance Service Training Institute in Miami earlier this year was a huge success in achieving these goals and we're not stopping there.
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RSTI ORLANDO FL SERVICE TRAINING
August 23-26 
 Holiday Inn Orlando Airport
5750 T.G.Lee Blvd. Orlando FL 32822 , 407-851-6400
Details & Registration @ www.rsti.us  


      Institute of Service Management                      Regional Service Training Agendas
       
 

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Are You Utilizing Your USA Benefits To The Fullest? 

ChatUSA
United Servicers Association provides ChatUSA, an email chat forum,
free for all members. Once you subscribe, just email your question or idea to [email protected] and it will be sent to all current United Servicers Association members who are subscribed to ChatUSA. 

You can look forward to receiving answers and opinions from other professional servicers from around the country. For instructions on how to subscribe, go to www.unitedservicers.com, click the Resources menu and select ChatUSA Forum.
What's Your Sine? Understanding Household AC Split-Phase Voltage
 By Samurai Appliance Repair Man,  www.MasterSamuraiTech.com   
 
All appliance repair techs should understand the split-phase household electrical power supply that they deal with on a daily basis. It just takes a little high school math and science, which the Samurai explains to you along with lots of helpful images. AC voltage is just one of many things in the real world that can be represented on an oscilloscope as a sine wave. In this article, the Samurai de-mystifies AC split-phase voltage and how sine waves and oscilloscopes are used to represent and understand it. Come with me now on a Journey of Total Appliance Enlightenment....  Read More 
A Win Win Relationship  
By Paul MacDonald

Relationship opportunities come to us all the time with parents, children, friends, business associates. Typically, we focus on our employees and customers spending a significant amount of time nurturing these key relationships. What about our parts distributors? Every service company is dependent on parts distributors. You need them as much as they need you. Work as hard on building good distributor relationships as you do building a good relationship with your employees and customers.
How a good parts distributor will impact your business:
  • Service Level: Distributors' level of service can positively or negatively affect the quality of your service. Having the right part at the right time can make the difference between selling or losing a repair and the customer choosing to buy new.
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FIRST Peer Group
USA Peer Groups   
We're hosting the next peer group formation meeting

A peer group is a gathering of like minded business people or entrepreneurs generally not in competing markets that gather periodically to help one another run their respective businesses. In these meetings it is common for one member to turn to his peers for advice or opinion on a certain issue he might be experiencing in his business.
USA will be hosting the next peer group formation meeting in October in Las Vegas. If you've been waiting or are interested in being a part of this next peer group, send an email to [email protected] and we'll send you an email with all the details and a link to the sign up and registration form. 


Mr. Appliance Celebrates 20th Anniversary with Customer Discoun t
Mr. Appliance Celebrates 20th Anniversary with Customer Discount 
 
WACO, Texas, July 22, 2016 /PRNewswire/ -- Mr. Appliance, the nation's appliance service leader, is celebrating its 20th anniversary as the nation's appliance service leader with a customer appreciation offer. Now through December 31, 2016, the brand is offering a $20 discount to new or existing customers for any appliance services at participating locations.*

As the brand evolves, its proven business model continues to promote professional and financial success to franchisees. A record 52 new owners joined the Mr. Appliance family in 2015, and the brand serviced more than 62,000 customers. In addition, 2015 marked the brand's 12th consecutive year of same store sales growth, reinforcing the company as a service industry leader. Today, Mr. Appliance has more than 220 locations throughout 47 states and Canada, making it North America's leading home and commercial appliance repair franchise system.
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Contact:
Sarah Brown, Executive Director
   800.683.2558