Constant Contact Non-Profit Marketing Summit
Discover industry best practices to propel engagement with community members, donors, and volunteers.

This free event is designed to give non-profit organizations simple and easy ways to implement digital strategies that get results. By investing just 3 short hours in this afternoon session you will walk away with effective social media, email marketing, and overall brand marketing strategies for your organization.

  1:00pm - 1:15pm - Introductions & Welcome

   Your Host & MC for the afternoon:
   Jody Steinhauer - President & CBO, The Bargains Group
   Founder, Engage & Change Charity 

  1:15pm - 2:00pm

  Social Media for Non-Profits
  Stacy Maynard, Social Media Strategist & Trainer

Social Media is about relationships and engagement. By putting "social" back into social media, people buy from people they know, like and trust. Stacy will share her V.A.L.U.E. method that speaks to brand awareness, increased profits and expanded reach.  Online relationship building is essential for clients to get to know the business behind the social media channel. Being social means talking & listening. Focusing on social listening allows you to engage with your clients, listen to their needs and target your message to them.

  2:00pm - 2:45pm

  Email Marketing Best Practices & Discover Automation       Tools inside Constant Contact
  Vito Marchese, Local Expert with Constant Contact 

Discover how Constant Contact can help your non-profit organization. We'll review best practices and the latest industry statistics on email marketing. We'll also show you how automation inside Constant Contact can help you engage with your community and save you time.

Topics in this session include:

• A review of best practices for newsletter and announcement campaigns
• The latest subject line statistics that will optimize open rate
• Learn how to easily share your email on various social media platforms
• Leverage Facebook paid ads to increase your email readership
• Email automation including date-based triggers

2:45pm - 3:15pm - Break - Networking - Visit speakers & sponsor tables

  3:15pm - 4:00pm

  Digital Trends in Fundraising
  Paul Nazareth, Canada Helps

The internet is now 30 years old, social media is now over ten years old, mobile phones are in the hands of most Canadians. Why are most of our charity website still fundraising like online giving is new? We will share Canadian donation trends as well as insight into online giving around the world. This session will cite resources from Statistics Canada, the Association of Fundraising Professionals, Community Foundations of Canada, Canadian Association of Gift Planners and more. 

Topics in this session include:

4:00pm - 4:45pm

Panel Discussion (moderated by Stacy Maynard)

4:45pm - 5:00pm

Event Wrap-Up & Chat with Speakers and Sponors

About the Speakers:

Stacy Maynard is an entrepreneur with an extensive background in marketing and corporate branding.  She has many years of experience in creating social media strategies for businesses, online branding, social media management and planning.  She helps businesses leverage the power of social media while guiding them on a Strategic Social Media path to success. 

LinkedIn: www.linkedin.com/in/stacymaynard

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing. 

LinkedIn: www.linkedin.com/in/vitomarchese

Jody Steinhauer is President and CBO (Chief Bargain Officer) of the Bargains Group, Jody Steinhauer has mobilized her award winning discount wholesale and promotional products company to revolutionize the business landscape. She is the winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient.

LinkedIn: www.linkedin.com/in/jodysteinhauer

Paul Nazareth is Vice President of Community Engagement with CanadaHelps, Paul’s team works directly with over 16,000 charities as they fundraise and thousands of donors as they support causes they care for. He has been a philanthropic advisor with the Scotiabank Group and spent over a decade with charities like the University of Toronto and the Catholic Church of Greater Toronto.

LinkedIn: www.linkedin.com/in/paulnazareth