Keeping you connected to key credit union news, events, and trends: August 22, 2018
In This Issue
Headline News

Registration Open for LCUL's Marketing & BD Conference: Don't Miss a GOLDEN Opportunity!
LCUL is excited to unveil our agenda for this year's Marketing & Business Development Conference at the Golden Nugget Resort in Lake Charles. We have worked extensively with our two presenters to uncover some of the most timely and relevant topics.
 
On October 10, Eric Isham of OmniCommander will draw focus to the lasting impression you make on your members through your website and digital channels. Attendees will walk away with a solid understanding of what belongs on a website and what doesn't to avoid message dilution and information overload.  Plus you will learn methods of proven conversion ratios for calls to action such as becoming a member.  
 
On October 11, award winning business development professional Josh Allison will shift the discussion towards solidifying our relationships with our existing members while continually building new ones.

According to Josh, credit unions still struggle to understand the role of business developers. He will help to define that value by discussing the industry and showcasing award winning programs.  This session will explore managing a prospect pipeline, building follow up frameworks, and developing a deeper understanding of the CCR Connection Principle of Connect, Create and Relate.  Attendees will leave with tangible and implementable take-aways such as tips for smarter networking, tactics for cold calling success, strategies for gaining trust and influence and much, much more.
 
Ready to register? Click here for more information! 

2018 Convention Photos, Session Handouts, Roundtable Wrap-up Available; Survey Winners Announced
Photos from our 2018 convention are now available. View highlights from our awards ceremony, social events, CULAC Challenge and more. Please feel free to use photos for your own credit union communication channels.
 
Additionally, speaker handouts and notes from our roundtable discussions can be found on the convention page of our website. Please note some presentations are protected intellectual properties and are not available for download. 

And the winner is....

Thank you to all our convention superheroes who completed our online evaluation from this year's convention. Your feedback helps us to plan future conventions and events to best match your expectations and education needs.
 
Two of our respondents were randomly selected to each win a complimentary webinar (valued at $200!) from our vast selection of over 125 live and archived offerings. Congratulations to Mike Robin, Lending Manager at Eagle FCU, and April Wadkins, Member Service Representative at Kraftman FCU.

Are You Taking Advantage of LCUL's Strategic Planning Services?
Planning season is in full swing, and your League stands ready to help. As a dues-supported service, we offer a variety of strategic planning sessions available that can be tailored to your availability and level of need.  We now offer the following: 
  • CU DNA: A look at your mission, vision, core values, core competencies, and your culture and brand.  This session takes about 2 hours.
  • Developing Credit Union Planning: This session is the shortest session, at 1.5 to 2 hours, and provides a basic situation analysis, financial goals, identifies focus areas and lays groundwork for a one year "to do" list
  • Achieving Credit Union Planning: This session runs from 2 - 4 hours, and provides the basic situation analysis, a bit more in depth financial review, and external environmental review.  You will also develop your key focus areas, with goals, objectives, and tasks, along with training to write action plans and use mind maps.
  • Innovating Credit Union Planning:  For credit unions willing to devote a full day (8 hours or more) to the planning process, you can get the basics, and explore alternative ways to analyze your performance, such as Balanced Scorecard.  This session includes more in depth financial review and resources.  In addition, you may schedule a follow up session for management to understand how to move the plan forward.
All sessions are dues supported, at no additional charge to affiliated credit unions and all planning materials are furnished.  You will receive a written business plan within two weeks, and follow-ups for review or assistance in the execution of your plan.
 
"Thinking about the future of your credit union can be a complex and overwhelming task.  It's sometimes difficult to think even a year out without someone to guide the process.  A good plan, carefully crafted, can ensure that your credit union does more than just survive next year.  Our goal is to lay the groundwork for your credit union to thrive for decades to come.  And it all starts with the planning session.  We do our best to make the session enlightening, fun, and results oriented," commented Susie Fair, LCUL's Senior Vice President of CU Support.
 
Credit unions are encouraged to take advantage of this valuable service. Contact Susie Fair or Danielle Thibodeaux for more information. 
Make Cybersecurity Part of Your Credit Union's Fabric
In today's ever-present cyber threat environment, financial institutions are frequent targets. Credit unions continue to fall victim to a variety of cyberattacks, including malware infections, phishing scams, denial-of-service attacks, cryptojacking, and ransomware. These attacks not only cause monetary losses, they can also contribute to a loss of trust between the credit union and its members.

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Have you Heard?

Koch Awarded Certified Credit Union Executive Designation at CUNA Management School
Matt Koch, Chief Financial Officer of CSE FCU, earned the Certified Credit Union Executive (CCUE) designation as a member of the graduating class of CUNA Management School, which was held in Madison, Wis. from July 15-25. Koch graduated with High Honors, which is the top academic distinction, earned by only five out of the total 2018 graduating class of 85.
 
"On behalf of Credit Union National Association, I want to congratulate Matt Koch on completing the substantial undertaking that is CUNA Management School," said Kristin Ryan, director of learning events at CUNA. "Over the last three years, he has mastered the art of credit union leadership, proven his capacities as an executive and developed a unique, clear vision for success. I look forward to seeing how he will transform the movement."
 
CUNA Management School prepares attendees for roles as credit union leaders through three years of projects, activities, examinations and expert instruction. Studying under professors from the University of Wisconsin School of Business, participants learn about an enormous range of topics, including management, financials, internal controls, crisis management and organizational behavior.
 
By completing all three years of the school, three exams, two projects and an oral presentation, attendees earn the Certified Credit Union Executive (CCUE) designation, which signifies knowledge of and readiness for credit union leadership.
    
LES FCU Participates in Back to School Celebration
LES FCU participated in Hampton's Foundation 2nd Annual Back to School Celebration on Sunday, August 5 at Cortana Mall from 1:00pm to 3:00pm for members of the community in North Baton Rouge.  During the event, Hampton's Foundation donated book sacks containing school supplies to attendees and LESFCU distributed pencil pouches, including pens and pencils.  
Kraftman FCU 'Cooling Down for School'
Kraftman FCU was excited to give away snow cones to residents of Bastrop, Louisiana at the Snow Bungalow on August 9 from 2-4 p.m. Over 150 children were surprised with free snow cones celebrating going back to school in the community. 
Quote of the Week:
  "It is amazing what you can accomplish if you do not care who gets the credit."
- Harry Truman
Educational Calendar
Upcoming Conferences & Seminars from your League:

August 22-23: Branch Manager Forum 2.0
September 18-19: New Laws & Compliance Conference
October 10-11: Marketing & Business Development Conference
October 24: Intermediate Accounting
November 13: IRA Update

Upcoming Teleconferences & Webinars from your League:

August 23: Opening Minor Accounts
August 28: When ACH Fraud Occurs: ODFI & RDFI Responsibilities & Liabilities
August 29: Managing Provisional Credit Under Reg E
 August 30: Regulatory Requirements for the Board & Senior Management
September 5: Imaged Documents & Checks: Regulations & Legal Concerns
September 6: Complying with Reg Z Rules for HELOCs
September 11: New BSA Officer Training: Requirements & Real-Life Scenarios
September 13: Mortgage Lender Training Part 1
September 18: Board Governance Essentials
September 19: Maximizing Recoveries on Charged-Off Loans
September 20: Measuring the ROI of Your Digital Marketing Strategy
September 25: Vendor Outsourcing: Due Diligence, Contracts, Risks & Oversight
September 26: Managing the Employment Termination Process

For a complete listing of educational opportunities available from LCUL, visit the League website and click on "Education".
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(800) 452-7221   www.lcul.com