October 4, 2019 - New York, N.Y. - The Global Advertising Lawyers Alliance ("GALA") announced today it will hold an advertising law seminar in Lima, Peru on October 25, 2019. The seminar, "Advertising & the New Peruvian Healthy Food Law," is co-sponsored by GALA's Peruvian member, Allende & Garcia Abogados.
The seminar will be held on Friday, October 25, 2019, from 8:30 to 11:30 a.m., at the Aloft Lima Hotel. For more information about attending the seminar, go to www.galalaw.com.
"We are thrilled to bring together a group of leading advertising law experts from across the Americas to address important issues affecting food advertisers in Peru and around the Americas," said Magali Garcia, Partner of Allende & Garcia.
The seminar will address the implementation of Peru's new healthy food law, the experiences of other countries in the region with implementing similar laws, advertising food in the United States, and how advertisers can effectively market when faced with newly restrictive laws.
Special guest speakers include Abelardo Aramayo, Technical Secretary, Commission for the Control of Unfair Competition of INDECOPI, and Robby Ralson, Director, Robby Ralson Advertising and Consulting Agency. Other speakers include:
- Ariela Agosin, Albagli Zaliasnik (Chile)
- Jose Antonio Arochi, Arochi & Lindner (Mexico)
- Carlos Alberto Arroyo del Rio, Falconi Puig Abogados (Ecuador)
- Angel Garganta, Venable LLP (USA)
- Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz (USA)
- Maria Elena Leรณn, LAIVE S.A. (Peru)
- Paula Fernandez Pfizenmaier, Randle Legal (Argentina)
- Dafne Ramos, Allende Garcia (Peru)
"The Global Advertising Lawyers Alliance is committed to educating marketers around the world on marketing and advertising law issues," said Jeffrey A. Greenbaum, GALA Global Chairman and Managing Partner at Frankfurt Kurnit Klein & Selz in New York City. "This seminar is a great opportunity to explore issues related to food advertising, which is one of the most critical issues facing marketers today."
