The average age of boat buyers continues to rise, indicating a lack of interest among young adults. Financial obligations are a major factor holding younger buyers back. Many are dealing with student loans and other forms of debt, and they don't want to add onto their balances.
Millennials today are buying homes, starting families and making major purchasing decisions.
Millennials are all about value, convenience and affordability. Companies need to start targeting this population in their marketing campaigns.
As you begin the new year, you may be setting some resolutions to make improvements to your personal or professional life. As a contractor, you can make a resolution for your construction or remodeling business, too: Become more profitable.
