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Marilynn Deane Mendell
President
Win
Spin CIC, Inc.
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"As I give, I get." Mary McLeod Bethune
"We make a living by what we get, we make a life by what we give." Winston Churchill
"Not what we give, but what we share, for the gift without the giver is bare." James Russell Lowell
"The value of a man resides in what he gives." Albert Einstein
"If life happens to bless you with talent or treasure, you have a responsibility to use those gifts as well and as wisely as you possibly can."
Bill & Melinda Gates
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Share Care Laugh
Thank you in advance for reading the following....please click on the link back there as it may help your future sales. I'm not seeing enough sharing, caring, and laughing lately. Let's do more this coming year please.
Every office goes through times where it needs to refresh. It also finds itself in a place of chaos. And, more often than not, it's so bad that all one can do is laugh. As the new year approaches and everyone is gearing up for strategic plans and revamped budgets, a few of you may be feeling a bit peckish. Electronic files seem to have grown arms and legs and moved themselves to distant lands, he said she said finger pointing goes unchecked for unrealized goals, and the marketing department is to blame for a lack of new business. Or not.
For the majority where all is in order, business is grand, and the entire office gets along swimmingly, then by all means please advance to the latest book reviews. The rest of you take heart, there are solutions encased in this tome that just may help you in the coming year. Or not.
And why do I keep saying "Or Not?" Because if I share my advice, and it gets deleted, then nothing will happen. If, on the other hand, it gets shared, and a small group of caring people with corporate ownership hats on utilize the advice, and laugh about the chaos, then change will occur. As a serial entrepreneur, I understand ownership and so do most of the principals reading this. On the other hand, teaching that concept to folks used to being hand-fed isn't that easy. And there are many who would say it can never happen. That is why organization and transparency must come from the founders. Sharing how it - that elusive spirit and drive that most startups seem to be born with - works. It needs to be spelled out. There was a time when I said it's bad to say, must, need to, have to, should never. I was wrong. For those who are not born with a caring bone in their body other than for themselves, a road map must be produced. And what's more there has to be accountability. Plus another breaking news item: the arrow of blame points in both directions. While the rock and roll cool cats who got everything going might know how to bring home the bacon, a very few may have decided that advancing with the technology was beneath them and for only the minions to know. This sounds fairly snarky for a holiday season blurb. Truth hurts. (No fake news here.) The share has to go both ways. Principals teach how to keep the business alive long after they're gone and the technology nerds bring everyone into the 21st century. Sharing information has to go both ways. When principals don't stay up to date, they quickly lose control. This becomes especially the case in very small firms. When employees leave, small business owners suffer and become paralyzed by an inability to function if organization and technical training has been ignored. No question, large firms are somewhat sheltered, but not knowing the technology still harms the company as it becomes more difficult to preform reviews or to understand delays, inefficiencies, and direction.
In Eric Barker's article Science Points to the Single Most Valuable Personality Trait, conscientiousness which includes "behaviors such as being efficient, organized, neat, and systematic along with self-discipline, carefulness, thoroughness, deliberation, and need for achievement" seems to be an overarching path towards success (btw: in business and in life). And if corporate thinking mixes that theory, with Ian Leslie's book Curious as part of their central direction, then strategic plans will get accomplished, and the profits will roll in. There's a need for balance between organization and creativity. That said, there is no denying that transparency, planning, organization and accountability play a major role in saving company's enormous headaches and wasted expenditures. Because caring in a way that the original founders built the business is hard to transfer, there must be a means to measure results. There's also plenty of science out there that says you have to laugh a little more. Laugh or die. Harvard Business review often suggests a need for Leading with Humor. I think that in order to get things organized and still maintain that wondrous place of creativity -- humor must be ever present. It's just too darn hard otherwise. It takes forever, no one wants to do the grunt work and who likes accountability--meaning I didn't do what I said I would..... so laughter must be incorportated into the mix.
May next year be ever more prosperous, may you all have wonderful good health, and may you all enjoy life to its fullest.
Thank you in advance for reading the rest of this newsletter,
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Teass Warren Architects Present
Marketing Marvel Marilynn Mentors
Blueprints for Growth Session 3
Wednesday January 10, 2018 6:30-8:00pm
A general overview of marketing, public relations and business development. It's aimed at the would be entrepreneur, the just starting out--or those smart few who might want to head to the front of the pack inside of a company.
There will be a stupendous slide show presentation. I promise to answer all questions --even if we have to finish out in the parking lot. (There is great parking.) I've been told that these presentations have been helpful. Three cheers to Will and Charles for organizing this series in hopes of helping their clients and pals. The best part is the whole thing is free and there will be libations of the sort that usually helps the audience laugh at my jokes.
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Introducing Candice Millard
Even I am speechless. This young woman tells history like the best mystery book I've ever read-- and I admit I may read a few too many mysteries. Her tales of Churchill, Garfield and Roosevelt are spellbinding. She weaves so many diverse characters into the tale.
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For those of you not familiar with my book I was
once the best and largest
off-premise caterer in Western New York. For years I have paired business acumen with my fabulous recipes to help cement business concepts for my clients and that teaching idea became the foundation for my book. The book conveys my story of how to achieve the American Dream; where anyone in this country can become whatever they want with hard work and a never-give-up attitude.
Hence the title:
Please feel free to send me an email for a copy.
mmendell@winspincic.com
I'm in the process of writing and illustrating four children's books. Here's a peak....
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