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Marilynn Deane Mendell
President
WinSpin CIC, Inc.
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Leading the Charge for New Business
Enjoy my "Leading the Charge for New Business" talk which I recently gave at the AIA National Convention held in Denver this year. Thank you to each of the 450 who attended and to the AIA for the wonderful opportunity to share my expertise. Please enjoy the video version.
Look for it to be posted here:
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Elbow Grease
+
Chicken Fat
I hope you'll enjoy my forthcoming book, "Elbow Grease + Chicken Fat," filled with more ways to win through great marketing and branding. It's a fun read, and I think it can help entrepreneurs build successful businesses. Over the years, I have built several businesses, and my hope is that some of that knowledge will help others.
As the once best and largest
off-premise caterer in Western New York, I have paired the business advice with my fabulous recipes to help cement the business concepts. My book conveys the American Dream: How anyone in this country can become whatever they want with hard work and a never-give-up attitude. Hence the title: Elbow Grease + Chicken Fat.
"Trust Marilynn Mendell's creative spirit to serve up valuable business strategies alongside everyone's favorite... food... and make it meaningful and delicious. Bon Appetit!"
- Cindy Allen
Editor in Chief
Interior Design Magazine
"Marilynn Deane Mendell's inspirational book is not only a HOW TO but a WHY NOT? - offering entrepreneurial ingredients for tasty meals, healthy businesses, and fruitful lives. Delicious food for thought!"
- Bill Cunningham
Television Producer, Los Angeles
"Elbow Grease + Chicken Fat is hard to put down. I love the recipes, and Marilynn Deane Mendell has included many that I'd like to try. The accompanying words of wisdom--on growing a business and much more-- are just as valuable. Kudos to Marilynn for implementing a great idea! It was extremely movtivational"
- Diana Mosher
Editor in Chief
Multi-Housing News
Thank you.
www.winspincic.com/book.php
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Please follow me on:
Boston. New York. Pittsburgh. Washington, DC
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When going off to an interview, consider your voice. I have attached a couple of snippets from magazines that might prove helpful. Enjoy.
Say It Louder or Lower?
by Rachel Bertsche
The New York Times June 30, 2013
"Women seeking leadership positions now have an alternative to leaning in: They can just lower their voices an octave. A recent study suggests that when choosing between hypothetical female candidates, both men and women preferred the lower (or more masculine) voice. Kathleen Dolan, professor of political science at the University of Wisconsin-Milwaukee, who specializes in women in politics, says this isn't an issue of gender. "Low voices are just more pleasing sounds--think Barry White versus Pee-wee Herman," she says.
I suggest to my clients that they hire a specialist consultant to teach them how to present better at interviews. A few tricks like the quote above can work wonders for winning new projects.
Is it better to be loved or feared? by Amy Cuddy and colleagues Susan Fiske, and Peter Glick
Harvard Business Review
July-August 2013
"Find the right level. When people want to project warmth, they sometimes amp up the enthusiasm in their voice, increasing their volume and dynamic range to convey delight. That can be effective in the right setting, but if those around you have done nothing in particular to earn your adulation, they'll assume either that you're faking it or that you fawn over everyone indiscriminately.
A better way to create vocal warmth is to speak with a lower pitch and volume, as you would if you were comforting a friend. Aim for a tone that suggests that you're leveling with people--that you're sharing the straight scoop, with no pretense or emotional adornment."
If you enjoyed these quotes, then I suggest that you get a subscription to the Sunday NY Times and the Harvard Business Review.
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Georgetown University
Leading The Charge for New Business
Get close to top leaders in real estate. National stakeholders share their business development secrets literally from the ground up. Mendell has put together owners and CEOs to cover broad industry interests. For example: William Magruder head of Business Development for Clark Construction works with most of the key developers in the region. If its hotel and convention there's Chris Gladstone, President, Quadrangle Development; Finance, Bill Norton, Regional Director, Northwestern Mutual, Government, Bob Helwig, Deputy Director, Office of the Secretary of Defense Dept of Defense and John Simeon; mixed-use and retail, Grant Ehat, JBG Rosenfeld Retail, Richard Lake, Roadside Development, and Toby Bozzuto, The Bozzuto Group. They all present the art of a deal. This powerhouse of experts' offer students a chance of a lifetime. Take away key strategies on how to develop a concept pitch and find financing, build relationships, and market and sell / lease to clients or future occupants. Mendell's 30-year experience as a serial entrepreneur provides a glue that augments the speakers with award-winning case studies about public relations, branding, public speaking, and marketing. This blockbuster lineup promises to provide a roadmap to success. These leaders in will share case studies and as well as insider tips on how they rose to the positions they currently hold.
A significant goal of the course will be to abstract a kind of "general theory of real estate business development" from which all real estate professionals may profit. The readings will take students through a process that will contribute to a life lesson in how to conduct business development. This course is of great value to all real estate professionals - especially aspiring entrepreneurs.
Thank you,
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