I had an opportunity earlier this month to meet with a fascinating group of local entrepreneurs. All of the members of this group were passionate about the work they do. They are artists, teachers, coaches, healers, creators, and more.
I found that some of these people were nervous about putting themselves 'out there' in their digital platforms. There was a certain amount of anxiety to 'do social media the right way'.
I get it.
There seems to be so much to all the platforms. So much to keep on top of. So many interactions to keep track of. Of course, we covered some of the 'hows', the 'whens', the 'whys'. That's what I do.
But - I'd like to share my own takeaway with you.
It was my observation that the folks who were using their digital platforms as an extension of their authentic selves - those who were sharing their thoughts, their goals, their struggles, - were the same business owners who had a mad-dedicated following.
The authentic sharers found that their posts received more engagement and more shares, resulting in more clients, sales, gigs, etc.
Let that sit with you for a while.....
How do you feel about sharing your authentic self with an online audience?
