John Hornbogen, CPIM

Vice President, Business Development
RPG Card Services
President, IMA  

Diamond - $5,000

Ruby - $3,500

Emerald - $2,000

Sapphire - $1,000

Benefits include:

• Fantastic online visibility in prime spots on every IMA webpage
• Advertisement opportunities in our directory
• Recognition in every Fast Take, which is sent out to over 500 members monthly
• Recognition on slides and signage during the IMA Summit
• Logo recognizing you as an Education Partner, showing your commitment to assisting research and helping IMA
• Much more

An association, like any other organization, exists to fill a need within society and to accomplish goals or objectives.  The association must be sure what its mission is to succeed.  The leaders of the association must ask themselves: "What is our business?  Who are our primary customers?  What does the association mean to the industry or the profession?  What do our customers want and value?  Are we accomplishing our goals?"  Any successful organization must continuously ask these questions and answer them truthfully so that it is kept on a clear path to fulfilling its objectives.  A critical part of this process is to have a clear and actionable Strategic Plan to guide the Association Leadership and most importantly its Members.

We are pleased to let our membership know that IMA's new 3-year Strategic Plan was presented and approved at the November IMA Board. The plan is a result of input from a member survey, a Task Force representing all IMA SIG's, the IMA Board and Executive Committee.  This new Strategic Plan is designed to guide our work and initiatives to keep us focused on the work that will provide the most benefit for our end customers, our members and our industry as a whole.

The 3 initiatives in our new Strategic Plan are:

1. Marketing - Corporate Outreach and Public Relations (external communication)
2. Membership - Member Engagement & Collaboration to provide value to all members (internal marketing & communication)
3. Financial & Administrative Stability - Financially Stable with strong Association Management support

Within each initiative, the goals/objectives and action plans/tactics focus on the following themes:

1. Collaboration
2. Education
3. Engagement
4. Value Proposition

Please also keep in mind that IMA is a member driven association and to deliver on our new Strategic Plan it is critical that we have member support and involvement.  As we created this new Strategic Plan we have realigned and in some cases created new Task Forces and/or Committees to support the work.  Please take time to review the plan and note opportunities to serve.  If you have experience, passion or interest in any of the initiatives, we sincerely welcome your involvement.  Please contact the Task Forces/Committee Chair or Staff to find you how you can contribute.

2017-2020 Strategic Plan.PDF

2017-2018 Scope of Work.PDF

Finally, thank you to all those that contributed to the creation of this new Strategic Plan.

Task Force Members:

Our initiatives paid off well, as this year IESP members Sean Roark, CPIM and Mike Donnelly, CPIM, IESP and IGCC member Cindy Mielke, CPIM, IMRA member and President Chris Harrison and IMRA & ITC member Marc Matthews, CPIM, CIS  all lead an education session How Promotional Product Professionals Can Access Incentive Resources.

This year, the IMA and IMRA booths will be inside the IMRA Lounge area. Come by and visit!

 

We hope to see you at the ASI Show in Dallas, which is taking place in just under two weeks. 2018 marks the 20 year anniversary of ASI Shows.

The IMA and IMRA have had a two year-long partnership with ASI Show.  At each show, the Corporate Gifts & Incentives Pavilion is strategically located in the exhibit hall and branded so that attendees know where to find the brand/corporate gift and incentive exhibitors. A number of marketing initiatives and education tracks are in place to drive traffic to the pavilion. 

This fast pace show attracts thousands of distributors.  Reserve your space today and be a part of the action!

Each year, IMA selects a charity to support through a philanthropy campaign that launches at the annual IMA Summit and runs through the end of the year.  In 2017 our chosen charity was Give Kids the World Village. 

We want to take this moment to thank all of the companies and individuals who supported our efforts this past year.  Over the six months of the campaign you contributed $9,000 in cash, gift cards and merchandise.  Give Kids the World Village, located in Kissimmee FL, was significantly impacted by Hurricane Irma and we are so honored to be a part of an industry that came together to support this amazing organization through that difficult time.  Your generosity provided light in the lives of multiple families whose lives are riddled with doctor appointments and treatments for an ill child.  THANK YOU!

View a list of all the contributing companies and individuals.

Please welcome our new IMA member!  Click on the company name to visit their website.

To look up any member of the IMA, use the online directory

An IESP Perspective
For brands looking to gain mindshare and loyalty with independent distributors and dealer salespeople, the rules of the game are changing. Traditional "do this, get that" incentive programs are still valuable, but are no longer a differentiator that generates long-term brand loyalty. Distributors, partners, sellers and customers are all looking for "more" from brands.  With their work preferences and values, millennials are helping to define that "more" and may be the spark to help companies move beyond a simple, "coin-operated" approach to sales channels.

Multi-year agreement begins with TEAMS '18, October 1-4, in Louisville, Ky.

Legacy of Exceptional Service Continues

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