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Long Tail Markets

Long tail distributions are a relatively arcane fascination by statisticians. Roughly, a long tail mimics the 80/20 rule; also known as a Pareto distribution. But in a series of articles and books by Chris Anderson (editor of Wired), it's clear that Long Tail markets have emerged as a very interesting observation of how the global culture and technology expansions have shaped consumer businesses. As a short example, Amazon has more revenue (and assumed profitability) from the long tail of its book offerings; than from the Hits segment of their offering. While Amazon is the place to go to buy the latest top 25 books on the New York Times' list of best books; the larger market for Amazon is to suggest and sell you books that are far from a 'Hit'. In short, niche products, sold to large numbers of buyers can be a larger and more profitable market than 'Hit' products sold to far fewer buyers who must have the current 'Hit'. Which brings me to the electrical industry; of course...

 
Ted Konnerth Introduces...
 



 
Successful Placements
 


- CEO, LSI Industries
- CTO, LSI Industries
- CEO, Kiefer Signs
- CEO, Mid-Plains Power
- CIO, Focal Point Lighting
- President, LSI Graphics division
- VP, Engineering - LSI
- Engineering Director - Cree
- Director of Sales - SloanLED
- Engineering Manager - Cree
- VP of Sales/Marketing - RP Lighting
 
More from Ted...
 


Beautiful Clean Coal: The Myth of Energy
We have arrived at a sad point in history where 'facts' are deemed subject to belief; i.e. not accepted as 'facts'. For decades we have always had an objector viewpoint; e.g. 'scientific' studies showed that smoking wasn't a contributor to cancer; deniers of acid rain and the ozone hole and now of course, those who simply 'don't believe' the climate is changing with some contribution due to mankind. The belief that clean coal is a solution to our energy needs of the future; is simply another case of ignorance of facts... READ MORE


We Know You
In over 18 years of professional search, we've 'met' a lot of people. We've had 100's of 1,000's of conversations over those years. Of those, we've captured over 113,000 individual contacts within our database. Many of those, we've had detailed conversations with and have recorded information on qualifications, career moves, education, income, ability to relocate, and much more...READ MORE

         
Ted Konnerth
CEO and President



30 year electrical industry veteran, professional retained recruiter, leadership expert.
Speaker, commentator, writer and consultant to the electrical industry at large.

847.307.7125
Industry Events Spring 2018
 
Light+Building
Frankfurt, Germany
March 18 - 23

IMARK Showcase
Rosemont, Illinois
March 20 -22

ISA Expo
Orlando, Florida
March 22 - 24

Lightfair International
Chicago, Illinois
May 6 - 10

AWEA - Windpower
Chicago, Illinois
May 7 - 10

NAED National
Chicago, Illinois
May 19 - 22


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