The Buzz | Egret Consulting

Long tail distributions are a relatively arcane fascination by statisticians. Roughly, a long tail mimics the 80/20 rule; also known as a Pareto distribution. But in a series of articles and books by Chris Anderson (editor of Wired), it's clear that Long Tail markets have emerged as a very interesting observation of how the global culture and technology expansions have shaped consumer businesses. As a short example, Amazon has more revenue (and assumed profitability) from the long tail of its book offerings; than from the Hits segment of their offering. While Amazon is the place to go to buy the latest top 25 books on the New York Times' list of best books; the larger market for Amazon is to suggest and sell you books that are far from a 'Hit'. In short, niche products, sold to large numbers of buyers can be a larger and more profitable market than 'Hit' products sold to far fewer buyers who must have the current 'Hit'. Which brings me to the electrical industry; of course...

Branding

Part 2: Candidates, Branding Yourself to Ensure a Solid Job Offer

Similar to Part 1: Branding Your Company to Attract Top Talent, candidates also have the opportunity to "brand" themselves. Here are 3 things to focus on:

Prepare for the interview! I can't stress this enough. Fully review the company's website and the LinkedIn profiles for each person you will be interviewing with. Prepare a strong answer to why a company should hire you over the other candidates; what sets you apart from your peers. Be enthusiastic and ask for the job!

Successful Lighting Placements

- Senior Lighting Designer - Lighting Design Firm

- Director of Sales - Commercial Lighting Manufacturer

- RSM - Specialty Harsh & Hazardous Lighting Manufacturer

- Quotations - Lighting Rep Agency

- RSM - Commercial & Industrial LED Lighting Fixture Mfr.

- Engineering Manager - Commercial LED Lighting Fixture Mfr.

- Project Manager - Electrical Contractor

- Lighting Designer - Lighting Design Firm

- RSM - Decorative Lighting Fixture Manufacturer

- VP of Sales - LED Components Manufacturer

- Design Engineer - Industrial & Infrastructure Lighting/Lamp Mfr.

- RSM - Commercial & Hospitality Fixture & Lamp Lighting Mfr.
- Product Manager - Industrial Lighting Manufacturer

- Lighting Specialist - Harsh & Hazardous Lighting Manufacturer

Brooke Ziolo

Partner, Lighting Recruiter

Brooke Ziolo is an executive recruiter in the lighting industry. She helps lighting manufacturers and lighting design firms hire industry specific talent to grow their companies.

847.307.7127

[email protected]