Long tail distributions are a relatively arcane fascination by statisticians. Roughly, a long tail mimics the 80/20 rule; also known as a Pareto distribution. But in a series of articles and books by Chris Anderson (editor of Wired), it's clear that Long Tail markets have emerged as a very interesting observation of how the global culture and technology expansions have shaped consumer businesses. As a short example, Amazon has more revenue (and assumed profitability) from the long tail of its book offerings; than from the Hits segment of their offering. While Amazon is the place to go to buy the latest top 25 books on the New York Times' list of best books; the larger market for Amazon is to suggest and sell you books that are far from a 'Hit'. In short, niche products, sold to large numbers of buyers can be a larger and more profitable market than 'Hit' products sold to far fewer buyers who must have the current 'Hit'. Which brings me to the electrical industry; of course...
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Prudence Thompson
Senior Partner, Electrical Distribution Recruiter
Prudence Thompson is an executive recruiter who works exclusively in electrical distribution and has been helping great candidates and companies grow since 1999.
