SEPTEMBER 2015 NEWSLETTER
Sports, with a strong emotional appeal, have always been seen as a means of escape and a means of symbolism. With sport being a billion dollar industry; leagues, players, teams and secondary and tertiary industries are now, more than ever, focused on the bottom line and the "What can you do for me now" mentality. When that mentality merges with the emotional pangs of sport, what happens when your team makes a controversial decision regarding their 'human capital?'
The City of Pittsburgh's Reaction to the Signing of Back-up QB Michael Vick
The City of Pittsburgh's Reaction to the Signing of Back-up QB Michael Vick
"So many people who serve time don't get a fair second chance"

"He [President Obama] said, 'So many people who serve time never get a fair second chance,'" Eagles owner  Jeffrey Lurie said at the time . "He said, 'It's never a level playing field for prisoners when they get out of jail.' And he was happy that we did something on such a national stage that showed our faith in giving someone a second chance after such a major downfall."

Rebuilding, a PR Campaign

"He lost his job. His freedom. His millions. His sponsorships. His reputation. Every day since has been a process to rebuild his image and career."

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Dave Baker's Take on the Issue

"I commend employers who do whatever they can to take and employ individuals who have made mistakes and have corrected them.  After all someone once said you learn more from your mistakes than you do from your success- right?" 



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