How can you gauge whether your product is hitting the mark? We're not talking just good. We're talking great, nailed it, hit-it-out-of-the-park successful. Measuring product success ultimately comes down to one thing, and it's the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be.

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. That's it. Period. When that happens, everything else falls into place with relative ease.

Here's the rub. Getting there requires more focus more on the customer's value chain and their definition of success versus your definition of success. Take this three-layered approach for a test-drive.