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Welcome to the 2018 Toronto International Boat Show - and thank you for your participation as we celebrate our 60th year. An extra-special thank you to those who have been with us for many of the past six decades. Your support is the cornerstone of our growth and longevity, and we hope you have a most successful show!
Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 10 days of the show.
If you have additional booth staff, etc., who would like to receive Show-Day Exhibitor News, please drop by the Show Office (Salon 103) and request that they be added to our distribution list.
- 2018 Media Buy
- First Aid Procedures
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The Toronto International Boat Show's extensive advertising campaign consistently delivers qualified attendees, and this year's plan is delivering the highest reach and frequency ever.
Below is a top-line advertising summary, along with a few ad samples.
During the next few days, we'll highlight some of the public relations and media results, so please stay tuned to Show-Day Exhibitor News!
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PROVINCEWIDE RADIO COMMERCIALS
18 Commercials with a variety of messages are running on radio stations across Ontario.
 Click to listen to a few audio examples:
Radio stations also provide PSA airtime to support our Charity Preview Day:
Toronto Radio
30-second spots and traffic/weather tags:
- 1010 AM
- 680 AM
- 97.3 FM
- Q107.1 FM
- Sportsnet 590, The Fan
- Jazz FM 91
- Canadian Traffic Network
- 102.1 The Edge
- Z103.5 FM
- Kiss 92.5 FM
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Out of Town Markets - More than 50 Radio Stations
Out of town markets across Ontario are a key component of the show's advertising - with extensive radio running in the following markets:
- Bancroft
- Barrie
- Belleville/Trenton
- Bracebridge
- Brockville
- Chatham
- Cornwall
- Georgian Bay/Parry Sound
- Haliburton
- Hamilton
- Huntsville
- Kingston
- Kitchener
- Leamington
- London
- Midland
- North Bay
- Ottawa
- Owen Sound
- Pembroke
- Peterborough
- Sarnia
- St. Catharines/Niagara
- Sudbury
- Windsor
- Woodstock
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Extensive cross-promotions with every radio station in Toronto and out of town markets have been on air, online and posted on their social media. A few will be highlighted in future newsletters.
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New This Year!
Banners on 10 Major Bridges Leading into Toronto
Each banner is 40 feet by 10 feet.
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Plus 18 Billboards in Toronto
- 2 on Hwy 401
- 2 on the Gardiner Expressway
- 4 on the Don Valley Parkway
- 4 on the Allen Roadway
- 6 Superboards in Downtown Toronto
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Toronto Star full-page print ads (above) and online banners (below). |
Newspaper
- Toronto Star ads, January 6 to January 17
- Full-page advertorial
- Thestarmobile.com
- Thestar.com
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 Digital
Extensive Online Digital Campaign, with targeted ads on thousands of websites in a variety of sizes.
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Our social platforms include Facebook, Twitter, Instagram and Youtube, with a dedicated media buy complementing posts and aggressively extending reach to boaters and potential future boaters.
We continue to promote hashtag #TOBoatShow, and encourage exhibitors, presenters, and attendees to do likewise.
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The following numbers reflect activity from November 2016 to January 2018, compared to the previous 14-month period:
Facebook
- Fans/followers increased 132.7%.
- 3,707,515 total impressions - an increase of 80.8%. This means content focusing on the Toronto Boat Show has been seen 3,707,515 times over the past 14 months!
- More than 33,234 engagements - representing comments, likes and shares - an increase of 206.3%.
Twitter
- 372,320 impressions - an increase of 827.3%.
- More than 9,460 engagements - representing comments, likes and shares - an increase of 1,368.9%.
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 Magazines
A variety of ads in consumer and trade print publications, with digital promos also running on corresponding websites for many.
- Barrie Advance
- Boating Industry Canada
- Boats & Places
- Canadian Yachting East
- Classic Boat Magazine
- Computer Boat Value Book
- GAM on Yachting
- Georgian Bay Today
- Great Lakes Scuttlebutt
- Lake Simcoe Living
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Midland Mirror
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Muskoka Region (Weekender)
- Ontario Sailor
- Ontario Waterskier
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Orillia Today
- Power Boating Canada
- Quebec Yachting
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First Aid Procedures at the Show
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If an emergency requiring paramedics arises, please alert any of the following and explain the location.
- Boat show staff member
- Show Office (416-263-3185)
- Information booth staff
- Lake staff
- Show security guards (at entrances, exits, roving)
We will radio paramedics and direct them to the location.
If the situation is non-urgent, you can also direct the individual to the
Show Office (Salon 103), where paramedics can meet them.
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