A recent Gallup Poll suggests enhancing experiences in traditional channels before expanding your offerings.
The poll also showed the restaurant industry had a record-high public opinion favorability with 72% of those polled rating the industry positively.
We still face several challenges moving forward due to advancements in technology-- particularly the use of third-party delivery services. The report outlines the importance of a consistent customer experience and shares examples of how other industries have handled technological changes.
