January 2018


WAV Group Newsletter
By Marilyn Wilson

Pam Johnson O’Connor has announced that she will be retiring from Leading Real Estate Companies of the World. Paul Boomsma, who currently serves a dual role as LeadingRE chief operating officer and president of Luxury Portfolio International®, will assume responsibilities as president and CEO upon O’Connor’s retirement.
By Kevin Hawkins

For the last few weeks, I have been wearing the hat of a reporter. All I can say to the journalists whom I have worked with over the last couple of dozen years: I now feel your pain when it comes to unsolicited pitches from PR people. Moreover, I apologize on behalf of seasoned PR pros who would be as disappointed from this experience as I am. I now understand why many of you treat me with immediate suspicion and even an attitude of disdain if you have never worked with me before. It appears my chosen profession is still often well, very unprofessional.
By Victor Lund

As a real estate broker or MLS executive who is reading headlines like “Man Buys Texas Estate with Bitcoin,” you may be scratching your head to understand what this stuff is all about. Here is a primer that may help you to understand it.
By Marilyn Wilson

It’s hard to argue that standardized input, distribution and display of real estate information is not the desired path for our industry to follow. There aren’t many technology companies that would PREFER to map nearly 700 individual MLS data sets if they have the data and a choice.
By Victor Lund

Real Estate brokers and MLSs are pretty familiar with Collateral Analytics® . Collateral Analytics provides real estate brokers with a variety of tools including market trends, market share, and AVMs. Collateral Analytics is particularly interesting to real estate brokers because of the unique blend of MLS data and Public Record data.
By Marilyn Wilson

Real Estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start.