  
Addie Braun Lance Robertson Jim Murphy
Google Administration for Community Living UnitedHealthcare |
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What's Next Boomer Business Summit
We are excited to share that Falon Fatemi, CEO and Founder of
Node,
is one of our keynote speakers this year. Participants will also hear from Donna Kelsey, the CEO of
American Senior Communities
. Jim Murphy, the Vice President of Medicare & Retirement at United Healthcare will be on a panel about revolutionizing caregiving.
Generous sponsors this year include:
View all sponsors
here
and contact us directly if you would like to become a sponsor, there are still opportunities available!
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A Message from Mary Furlong
Dear Friends and Colleagues,
 It is time for March Madness! We are in the final sprint of
planning for the 2018
What's Next Boomer Business Summit
. The MFA team has brought together a fantastic roster of speakers and sponsors. Attendees this year will leave with specific strategies on how to go to market as well as tips on how best to communicate from business to business and business to consumer.
We hope that if
you are a start up company
you will join our Speed Dealing
session to pitch your product
to industry experts.
The longevity market is expansive:
Americans
over the age of 50 account for $7.6 trillion in direct spending
and economic activity. Furthermore, the U.S. labor force
participation rate of Americans 65 and older is roughly 23
percent, up from about 12 percent in 1994.
As an MFA newsletter reader we would like to offer you
this registration discount code: FOM2018WN
Hope to see you there!
Warmly,
Mary Furlong
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Save the Date! Silicon Valley Summit 2018
The 2018 Silicon Valley Boomer Venture Summit will take place on June 20, 2018 at Santa Clara University.
This year's theme is "Strategic Investment in
the Longevity Economy."
Learn more here.
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Technology for Aging in Place 2018
The marketplace for technology to assist aging adults in the Longevity Economy is expected to grow to more than $30 billion in the next few years, according to the updated report by Aging in Place Technology Watch, more likely to be based on customization of standard software, using existing platforms than creation of senior-specific products. The report, updated on March 5, provides predictions
about key technology trends for 2018 and beyond.
Families, caregivers, and seniors will acquire new
t
ech-enabled services that improve the quality of their
lives. The 100-million-strong 50+ market is increasingly
aware of technology alternatives according to
Laurie M. Orlov, who founded the market research firm in 2009.
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Seniorlink Announces Caregiver Nation
Last November, in honor of National Family
Caregivers Month, Seniorlink
announced Caregiver Nation:
a new private online community for caregivers. Since then,
the group's membership has swelled to nearly
3,000, with
hundreds of posts
and comments sent each day by caregivers across
the country sharing their experiences, asking for advice,
venting and supporting one another. Originally focused
on caregivers for those with Alzheimer's and other
dementias, the group has
naturally evolved to encompass
the experiences of
caregivers for a number of conditions.
Seniorlink encourages anyone who is on or has been through
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SingFit 2018 Survey Results
There are over 1,400 certified
SingFit
PRIME facilitators who bring music as medicine to more than 26,000 older adults at 400 senior living communities in 42 states. The winter
2018 Facilitator Survey
found that:
- 85% said conducting SingFit sessions makes their job easier.
- 92% said conducting SingFit sessions makes their job more fulfilling.
- 100% said that conducting SingFit sessions has a positive impact on the lives of the residents.
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Masterpiece Living Research
A landmark, ten-year study by the
MacArthur Foundation
shattered the stereotypes of aging when it discovered that up to 70% of how we age is determined by lifestyle and not genetics. We know now that we can positively transform the aging experience, resulting in greater health and longevity, by maintaining high levels of social, spiritual, intellectual and physical engagement.
Masterpiece Living
(MPL) transformed that research through inspired, supportive living within senior housing communities nationwide, and continues to deliver research-based resources, tools, lifelong learning, coaching and lifestyle education.
E
xpanding Impact with Masterpiece Life!
Now, Masterpiece Living is expanding the successful aging
experience through Masterpiece Life, a digital platform available
to older adults who are aging in place. Masterpiece Life translates
the Masterpiece Living education, training and coaching expertise
into a web-based, interactive experience delivered to an individual
in their home.
Older adults will be
able to measure their progress
of successful aging at a personal and
confidential level.
Masterpiece
Life digital membership is expected to
be released to
the public in
early 2018. Learn more about Masterpiece
Life at
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2018 Conferences
National Private Duty Conference (November 14 - 15, Las Vegas)
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An Irish Recipe
And finally, to celebrate St. Patrick's Day this year, here is
an Irish Soda Bread Recipe from my Aunt Peggy. Cooking
brings back memories of all those we loved and who are
no longer here:
4 cups flour,
2 tbs sugar,
4 tsp baking powder, P
inch of salt
2 heaping tablespoon of shortening,
1 heaping tablespoon butter
2 cups raisons, 1 tablespoon caraway seeds,
2 cups buttermilk
1 scant teaspoon baking soda,
1 egg
Mix flour, sugar, baking powder, salt in large bowl. Crumble shortening and butter in with fingers, until mealy. Add raisons and caraway seeds. Be sure raisons are all coated with flour.
Put buttermilk, egg and soda in smaller bowl and mix thoroughly. Add to flour mixture, mixing only until flour is blended. Place on floured bowl and knead three or four times. Put in round iron frying pan.
Bake approximately one hour in 350 oven.
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