Jeff Pundyk, Techonomy

Public attention about online misinformation has been largely focused on the business practices of the social platforms. Yes, the two net giants are the 600-pound gorillas of fake news, but they serve as an accelerator to a wider ecosystem of sites designed to game advertising technology. AdTech, and the money it can bring to popular pages serving ads, sits at the center of the issue-making big brand marketers reluctant players in this controversial space.

A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadvertent participation, they are ambivalent about what ought to change-and are reluctant to alter their own business practices. Read more.
Madison Hallman, University of Florida

Twitter is recognized as one of most popular, fast-paced social media platforms. It currently has over 320 million monthly users and approximately 80 percent of those users post from their mobile devices, making their 140-character thoughts immediate. Dr. Kim and Dr. Hammick focused their study on examining the effects of Twitter on consumer attitudes of a company.

The research indicated that communal and exchange relationships of the Twitter messages impact the audience's attitude and trust toward a corporation. Communal messages have a more positive effect on the attitudes and trust of the public and are therefore, necessarily in building relationships. Read more. 
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