Editor's Note: AHPA Board of Trustees member Sara Newmark explains how New Chapter navigated the potentially choppy waters of being bought by  Procter & Gamble, the second-largest consumer-products company in the world in this interview with Forbes. The article notes that New Chapter risked being abandoned by its tribe for selling out. "We wanted to make a transparent and public commitment to our stakeholders that we are not only going to stay true to our mission, but we are going to be inviting everyone along the way in the process to join with us as we figure out what we're doing great and talk about it, and figure out what we're not doing so great and find solutions," Newmark explains.

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Forbes
September 4, 2017

Procter & Gamble, the second-largest consumer-products company in the world, strengthened its position in the VMS (Vitamins, Minerals, Supplements) category in the U.S. in 2012 by acquiring New Chapter for an undisclosed sum.

New Chapter had built a strong consumer following, largely because of the brand's unwavering commitment to organic, non-GMO ingredients. New Chapter risked being abandoned by its tribe for selling out, and many believed the values held by the company would be buried by the multinational buyer. I interviewed Sara Newmark to learn how the parent company has changed the brand, and how New Chapter navigated the potentially choppy waters of such a sale.

Sara Newmark joined  New Chapter , the Vermont-based producer of organic herbal supplements, 12 years ago. Exactly halfway through her tenure as Director of Sustainability, the company's founders sold the family-run, indie-favorite business to Fortune 50 behemoth Procter & Gamble, the second largest consumer products company in the world....


AHPA members, email your press releases to communications@ahpa.org  to be distributed as an AHPA Market Alert.

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