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   February 8, 2018

EZOP
Web-Exclusive Feature
Piyush Patel Take Five with Piyush Patel
There's a simple solution to workplace gender bias: Have a man and a woman conduct all job interviews.

IB Gallery
Frozen Assets
More than 6,000 attendees came out for the three-day event featuring iceboats, curling, and much more.
View Photos

Business Report

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MGE


Raise a glass to this year's winners! Join IB for a cocktail reception to honor the winners of the fifth annual Executive of the Year Awards on Feb. 15 at the Overture Center for the Arts.

Blogs
Doug Witte
Open Mic  A guest blog by Doug Witte 

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Keller Real Estate

John Moore played an instrumental role in the marketing that transformed Starbucks into a global icon and served as the director for national marketing for grocery powerhouse Whole Foods Market. On May 23, you'll have the rare opportunity to learn from this marketing expert as he breaks down the branding ideas and ideals that fueled Starbucks' dramatic growth, and shares how you can apply those principles to your organization.
Register today!

IB Poll
State lawmakers opted to spend a $385 million budget surplus on a one-time child sales tax rebate and sales tax holiday in 2018. What do you think they should have done?
A. Put it toward K-12 schools or repairs to our crumbling state and county roads.
B. Set it aside for a rainy day when the state doesn't have the luxury of a surplus.
C. This was the right thing to do. It's our money.

To cast your vote, click here and then scroll down to the IB Poll on the right-hand side of the page. 
______________________________ _________
 
Results from last week's poll question:
Is the more than $5 million price tag for a 30 second commercial during Super Bowl LII worth it for advertisers?
  
Absolutely. You can't put a price on having more than 100 million Americans see your ad during the game.   
25%
No way. Even the "best" Super Bowl ads don't often leave a lasting impression after the game.    
75% 

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The Event Calendar is sponsored by:
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Save the Date: IB Expo and Conference | Oct. 24, 2018 | Exhibition Hall, Alliant Energy Center