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CAMA Manitoba News & Updates December
2017
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Due to the success of our professional development day, Agronomy 101, held in September, presented by Sherpa Marketing and hosted by Richardson International, we're a whole lot smarter on how our food is grown. Thanks to the 50+ members who joined us.
A big congrats to all of the local winners of BEST of CAMA held in Regina in November. If you weren't able to join us, you missed a great event and, leading up to the big awards gala evening, some thought provoking speakers during CAMA Saskatchewan's professional development.
We have our first of four Lunch & Learns for the new season on December 14th. Enns Brothers is welcoming us into their home. Don't know much about this local farm equipment success story? No problem. We've got Kevin Comte, VP Ag and Shannon Enns, Ag Marketing presenting on their tried and true marketing approach. Click here to register and see below for more details. And save the date for our next Lunch & Learn to be held at Versatile on March 22nd.
You'll also want to "re-mark" your calendar for our day and a half Earning Public Trust conference, rescheduled to April 26 and 27, 2018. There is no greater challenge facing the entire agricultural industry than that of earning and maintaining the trust of the consumer. We've got an incredible line up including some of North America's most proactive organizations. Full details and registration information will be available in January.
And as always, a big personal thank you goes out to our Board. To learn more about these incredible ag and food leaders, go to our website.
Sincerely,
Robert Mensies
President, CAMA Manitoba
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Upcoming CAMA Events
December 14 - CAMA MB Lunch & Learn
Guest Speaker: Kevin Comte, VP of Sales & Marketing, Enns Brothers
Register now.
January 10
- CAMA SK meeting at Crop Production Show, Trent Meyer, Executive Vice President with Dot Technology Corp.
Register now.
March 8 - CAMA ON meeting at London Farm Show
March 22 - CAMA MB Lunch & Learn
Guest Speaker: Adam Reid, Director of Marketing, Versatile
April 26 - 27 - CAMA MB Earning Public Trust Confernce, Delta by Marriott, Winnipeg, MB
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Mensies Receives Honour Roll Certificate
Congratulations to CAMA MB's President, Robert Mensies, for receiving the Honour Roll certificate at Best of CAMA in Regina on November 9, 2017.
Click here to read more about Robert's accomplishments and contributions to the agriculture and food industry.
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What is the CAMBASSADOR program?
This is a new and exciting initiative designed to leverage the knowledge and experience from some of the best and brightest minds of our industry - for the benefit of our entire CAMA membership.
Whether you need some advice, want to connect with a specific industry player or have a new opportunity and don't know where to start. These are the kinds of things that CAMBASSADORS can help with.
Call for Nominations
We're looking for active leaders within the industry; who are passionate about the further education and professional development of their peers. Agri-Marketing enthusiasts, who foster a sense of community, actively look for new opportunities and have the ability to connect people with a common purpose. They are mentors, counsellors, and catalysts, who love the industry and positively reflect the values of CAMA.
If you or someone you know would make a great CAMBASSADOR, simply email info@cama.org with your nomination. Please include your contact information and your nominee's contact information.
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Agronomy 101 Provides Practical Information on Farming
The mission of Agronomy 101 was to inform attendees on the agricultural activities, advancements and technologies who may not have a formal background in or strong understanding of agronomy and how our food is grown. This half-day event took place on September 22, 2017 at Richardson's Kelburn Farm with 50 agri-marketers, communicators and professionals in attendance.
Thank you to our sponsors:
Sherpa Marketing, 6P Marketing, Richardson International, FarmMarketer and
MacDon.
Thank you to our guest speakers:
Jarrett Chambers, President, ATP Nutrients
Marina Barnes, VP of Marketing,
Farmers Edge
Brian Hellegards, Farm Manager of Richardson's Kelburn Farm
In lieu of guest speaker thank you gifts, a donation was made to Ag In The Classroom - Manitoba.
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L-R: CAMA MB board members: Nate Mitchell, Amanda Meyer, Robert Mensies,
Sue Clayton with AITC-MB, Jocelyn Advent and Brigitte Burgoyne. |
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CAMA MB Annual General Meeting (AGM) Minutes
The Annual General Meeting for CAMA MB occurred after the Agronomy 101 event on September 22.
Please review the
AGM minutes and contact Mary with any questions or concerns.
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We are all responsible for earning public trust.
Earning public trust is about doing the right thing, assurance and verification, and communicating these commitments.
There is no greater challenge facing the entire agricultural industry than that of earning and maintaining the trust of the consumer. CAMA Manitoba saw a need to provide professional development to our diverse membership representing the entire value chain of agri-marketers, communicators, brand leaders, producer groups, media and government.
CAMA Manitoba is hosting Canada's agricultural industry at our Earning Public Trust - An Interactive Working Session professional development event on April 26 & 27, 2018 at the Delta Winnipeg.
- The full-day working session will feature representatives from some of Canada's leading agri-businesses, ag representatives and food brands.
- Speakers will present their marketing and communications case studies, describing how they have contributed to earning the trust of the consumer.
- In groups, attendees will work through each case study to reveal the best practices and common elements.
- The additional half-day strategic planning session will use the previous day's best practices to help attendees apply them in the development of a Public Trust Strategic Plan.
Our confirmed speaker line-up includes:
Hope Bagozzi, Sr. Director National Marketing for McDonald's Canada
Tim Faveri, VP, Sustainability & Shared Value for Maple Leaf Foods
Cherilyn Nagel
, outspoken farmer, Past President of Western Canadian Wheat Growers, Facilitator - Real Dirt on Farming, Speaker and International Director of Global Farmer Network.
Hannah Thompson-Weeman, Vice President of Communications, Animal Agriculture Alliance
Michael Stebbins, Director of External Engagement, Council for Biotechnology Information and GMO Answers
Owen Roberts,
Ed.D.,
Director, Research Communications, Office of the Vice-President, Research, University of Guelph
Contact Robert Mensies or Mary Thornley if you have any questions.
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Request for Members to Update Profiles on CAMA.org
CAMA members are encouraged to keep their contact information current on the CAMA.org site.
- Go to www.cama.org
- Click Login and use your email address as your username and reset your password if required
- Go to My Account
- Click on Edit Profile
Thank you for ensuring all your contact information is current and accurate
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Thank you to everyone who was involved with Best of CAMA 2017.
From the sponsors, judges, entrants, and attendees, thank you for helping to make the event a success. Thank you to CAMA SK for providing the 'royal treatment'!
Request to Complete Best of CAMA Survey
Please take 15 minutes to complete the Best of CAMA survey.
If you would like to discuss your answers directly with Mary, please contact (519) 389-6552.
Event Photos
Mark your calendars for Best of CAMA 2018 in Montreal on November 15!
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Canadian Agri-Business Education Foundation Update
Thank you to the 2017 Best of CAMA attendees for making the Canadian Agri-Business Education Foundation's fundraising efforts a great success! Between the silent and live auctions and the Wall of Wine (WOW), $51,395 was raised to support the future of our agriculture industry. Six scholarships of $2500 each are awarded annually to graduating high school students across Canada that are pursuing a career in agriculture.
Amanda Mitchell
, one of the 2017 scholarship recipients attended Best of CAMA and spoke to the crowd about the opportunity that the CABEF scholarship provided her. A new video, produced by
Farm Boy Productions
premiered at the event featuring the six 2017 recipients.
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| 2017 CABEF Scholarship Recipients |
If you have any questions or feedback about CABEF, contact Mary Thornley at info@cabef.org.
Follow CABEF on Twitter @CABEFoundation.
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Wall of Wine winner, Sabrina McAllister along with
Agri-Marketer of the Year 2017, Terry Andryo. |
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