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Happy Birthday, Facebook!
A nyone who is responsible for marketing of their senior living community can tell you that they have their hands full.  Along came Facebook in February 2004, and suddenly, a whole new marketing challenge was laid at our feet.  Market demand for social media channels continued to rise and businesses reluctantly began paying attention.  Larger companies jumped on board early, but smaller, local businesses were wary of the relentless obligation of social media.  How can an already overloaded marketing department find the time it takes to build and maintain an effective social media network?
Even until recently, it was easier for those of us involved in the Senior Living industry to discount the importance of social media because many of our residents didn't even use a computer, let alone have a Facebook profile!  The tide has turned and we now realize:
  1. Our incoming residents do indeed have a Facebook profile.  They use it to maintain contact with their loved ones across the miles - especially grandchildren!
  2. Those doing the research on senior living options are actively using the internet to research.
  3. These researchers are seeing social media posts being shared by their Facebook friends about their experiences with local senior living communities.
Growing Pains?

This February, as Facebook celebrates another birthday, it has indeed become marketing a force to be reckoned with, even for those of us in the business of caring for seniors.  However, with all the other responsibilities and obligations, many communities are still struggling to come to terms with how to effectively manage their community's Facebook Page.

We Can Help!

It is difficult and challenging for all of us to find the time to do it right.  Live 2 B Healthy ®, and our senior fitness classes, can help your community by providing amazing photo ops of your residents participating in our live-enhancing classes.  Our trainers have responded enthusiastically to the call for sharing photos with our marketing department. 
We receive photos of our classes from all over the country!  We post these on our national and local Facebook  pages (we always attempt to tag our communities in the postings when we are able to locate their Facebook pages). 
We also share inspirational posts, blog posts , newsletters and other relevant information on our Facebook pages.  We actively encourage all of our partnership communities to join us in conversation on Facebook by sending out an introductory email to our marketing contact containing a link to our local and national Facebook pages, encouraging connection. 
If your community is looking to get started with Facebook (or just increase its' effectiveness) and could use some guidance, please contact our Marketing Director .  She is trained in Social Media strategy and is always willing to share ideas on getting the word out about your awesome wellness programs!  We also share marketing strategies on our L2BH Blog , if you care to read more .