Newsletter
February 2018 Highlights
Health Week

HealthX - Friday, April 20th

HealthX on Friday, April 20th at Adventist Health Glendale's Main Auditorium is a TEDX talk style program that features presentations and demonstrations on new innovations in healthcare and advances in health and wellness. Presenters include top doctors, health professionals, hospitals and health providers.  Topics and speakers to be announced.

Agenda:
7:30am-8:30am - Registration, Networking and Breakfast
8:30am-10:30am - Program, Presentations, and Panel Discussion with Questions from Audience

Visit www.tinyurl.com/HealthX2018 for tickets, presenter and sponsorship opportunities. 

Health Expo and Career Fair - Wednesday, April 25th

Attendees at the Health Expo and Career Fair will learn about healthy living from health businesses and providers, get free health screenings, and network with employers looking for talent.

Visit  www.tinyurl.com/HealthExpoCareerFair2018 for general admission tickets and sponsorship opportunities. 

"Hero Hired" Career and Resource Fair Recap

The Valley Economic Alliance presented the  "Hero Hired" Career and Resource Fair on Thursday, February 15 at Los Angeles Valley College's (LAVC) Monarch Hall.
A special ribbon cutting ceremony opened event doors to more than 500 veterans, job seekers and more than 60 employers and resource companies.  

Master of Ceremonies and actor Kevin Dobson kicked off the event, followed by presentation of colors by students from North Valley Military Institute's College Preparatory. LAVC President Dr. Erika Endrijonas, City of Calabasas Councilmember David Shapiro,  Ryan White, Senior Lead Officer of Los Angeles Police Department and Talin Baghdassarian, Recruiter Western Region Greater California of presenting sponsor Wells Fargo also delivered remarks. 

Patriotic artist David ShwARTZ unveiled his latest American icon piece "First to Respond, Last to Leave since 1869." The painting honors the 148 year history of the Los Angeles Police Department. This year's flag was donated by the LAPD.
Event sponsors include Wells Fargo, Aerojet Rocketdyne, Glendale Community College, Los Angeles Valley College, Concorde Career College, City of Los Angeles Workforce Development Board, Maximus, Republic Services, Care More Health and San Fernando Valley Advisory Council. Media Sponsors include Daily News and San Fernando Sun. 

Video Recap:
A Learning Luncheon for Non-Profit Organizations

The Valley Economic Alliance hosted Heart of Giving on February 14th; a learning   luncheon for non-profit organizations to explore new ways to increase revenue and reduce expenses. 
More than 10 non-profits were in attendance including New Horizons, MEND, VEDC, Tierra Del Sol, Los Angeles Jewish Home, AIA SFV, Cancer Support Community, Calabasas Chamber of Commerce, United Chambers of Commerce, Penny Lane Centers and more. 

Presentations included Rainmaking by Rainmaking Resources, The Valley Economic Alliance's business assistance program, advancing your cause for good in the Valleys by the Community Foundation of the Valleys, Community Giving by Wells Fargo and Alltemp Solutions. 
The luncheon was sponsored by Bolton and Company. The next non-profit learning luncheon is set for August 2018. 

Photo 1: Pictured from left; Luis Gonzalez, AVP Community Relations of Wells Fargo; Gregg Sherkin, Vice President, Senior Manager, Community Relations, Southern California of Wells Fargo; Jack Orlee, Vice President of Community Development with Wells Fargo, Tamara Gurney, Chairman of Community Foundation of the Valleys, Briget Loden, Executive Director of Community Foundation of the Valleys; Hank Frazee, CEO of Rainmaking Resources; Jeannie DeLaura, Senior Vice President of Bolton and Company; Guillermo Gonzalez, Associate Vice President of Bolton and Company; Heath Patton, Partner of Alltemp Solutions and Kenn Phillips, President and CEO of The Valley Economic Alliance.

Photo 2: Rainmaking demonstration by Hank Frazee, CEO of Rainmaking Resources.

The program was live streamed and can be viewed here.
Comerica Recognizes The Valley Economic Alliance! 
 
Comerica Bank hosted a grand re-opening reception at their Los Angeles Crenshaw Banking Center on February 22nd and showed appreciation for their  customers and community partners including The Valley Economic Alliance with a $25,000 donation! Attendees also enjoyed food, drinks and music. 
Photo from left: Caroline Chambers, Vice President / National Diversity and Inclusion Programs Manager; Jeff Cohen with The Valley Economic Alliance's Business Accelerator Program; Mark Campbell, Senior Vice President / Credit Administration Officer; Angela Knight, Vice President / Relationship Manager, Los Angeles Business Banking; Crystalyn Evans, Assistant Vice President / Banking Center Manager - LA Crenshaw and Don Kincey, CA External Affairs & Corporate Communications and Economic Alliance Board member. 
Leadership in an Age of Disruption
California State University, Northridge (CSUN) in partnership with The Valley Economic Alliance launched a Certificate of Advanced Professional Development program focused on leadership development for mid-level and senior-level managers/leaders at the "Hero Hired" Career and Resource Fair on February 15th. 

Those coming into changing and/or evolving contemporary organizations in the L.A. urban region from more traditionally structured organizations, such as the military, will benefit from this new program. The certificate will focus on developing leadership skills, leading diverse teams to design solutions, and crafting and implementing innovations that give an organization a competitive advantage.

The planned launch of the certified program is the end of Spring 2018 and will consist of 100+ hours of engaged instruction. This is a distinctive, graded and transcripted CSUN professional development credential for midcareer professionals and their employers. The program will be available for contracted custom delivery for public, private sector employers or associations with groups of 10-30 participants.

The purpose of the program is to:
  • Develop leadership talent appropriate for the contemporary working context of organizations.
  • Enable managers with experience in more traditional contexts to transition into the contemporary working context of organizations in urban L.A. and the surrounding region.
  • Enable veterans to manage the transition from military to leadership roles in private sector organizations.
  • Provide participants with the leadership skills needed to engage in and capitalize on the significant innovative advantages of organizational diversity.
  • Prepare participants to lead a multi-generational workforce in an organizational context.
  • Enable future business leaders to lead organizations through the chaos and complexity of the new global business model.
To receive more information about this program, contact Jonathan Clayden at [email protected] or 818-677-6759. 
In the News
A Sporting Chance for Promenade 2035 Project

Could "Play ball!" be heard in the Warner Center in the coming years?

The Westfield Group is moving ahead with plans to remake the Westfield Promenade shopping center into a big mixed-use complex, including a sports facility that could house a minor league baseball team or some other sport.

Larry Green, a Senior Vice President for Development of the Westfield Group, said January 25 that the shopping center owner is talking to several sports teams about the possibility of putting a practice facility or minor league team in what is envisioned to be a 15,000-seat sports arena or stadium at Topanga Canyon Boulevard and Oxnard Street, which is the southwest corner of the Promenade property.

Green made his comments during and after a board meeting of The Valley Economic Alliance at Valley Presbyterian Hospital.

"I think there is interest from minor league baseball teams to come and play here," Green said after the meeting. Because a minor league team would be moving into Los Angeles, the in-market major league teams essentially have veto power. "The Angels and the Dodgers will have to approve any team that comes. The Dodgers would have to approve the Angels; the Angels would have to approve (the Dodgers). They both have to agree," he said.

"There is a trend that is happening in baseball that you are seeing the minor league teams come closer and closer to the urban areas, so I think there is a desire. But we will have to see what happens," he said, adding that "there are a lot of minor league baseball teams in California," so any minor league tenant could be a team other than one affiliated with the Dodgers or Angels.

Green said his company put out a request for proposals several months ago for the possible sports site, and some proposals call for the site to be used for entertainment. The request for proposals also indicated the center could have a roof on it.

Westfield's plan is to scrape the old mall and create a large $1.5 billion mixed-use complex. When completed, the project would have 1,432 residential units, 244,000 square feet of retail space, 629,000 square feet of office space, and two hotels with 572 guest rooms, in addition to the 320,000-square-foot entertainment and sports center.

The Westfield project is still moving through the city's approval process. Construction would start on the northeast corner of the property at Owensmouth Avenue and Erwin Street and progress counterclockwise around the property. The first phase would be completed in 2021. It would take an additional 14 years to finish the entire project.

Promenade 2035 was the result of the work done by area stakeholders on the Warner Center 2035 plan that set development guidelines and goals.

The Los Angeles City Council approved the Warner Center 2035 plan in October 2013. The goal of the plan was to make Warner Center a more walkable area where people would not need their cars to get to work or find entertainment, dining and other amenities.
"This can be a new ingredient to create a downtown feel in the Warner Center," Green said of Westfield's project.

Out and About

TVEA's Chairman Randy Witt with investor Valley Presbyterian Hospital at their Corporate Circle Networking Reception on February 21st. 

Pictured from left;
Gustavo Valdespino , President & CEO, Valley Presbyterian Hospital; Pegi Matsuda, Foundation President, Senior VP- Community Development; Randy Witt and  Peter Koetters, MD, Former Chief of Staff. 
The Los Angeles Economic Development Corporation (LAEDC) hosted their 2018 "Economic Forecast" on February 21st at the Omni Hotel. 

New Chief Economist Steven Banks delivered the state and regional economic outlook for tax reform, labor, wages, and what the future will look like for the local economy.

Pictured is TVEA Board member and LAEDC's CEO, Bill Allen. 

Kenn Phillips presented "How to Create a Perfect Event" to event planning and management class students at Cal Lutheran University on February 12th. 
At David Schwartz's studio infront of his "American Icon" series. The painting on far right was presented at the "Hero Hired" Career and Resource Fair on February 15th. 
TVEA Investors Los Angeles Tourism and Convention Board hosted a Lunch and Learn on February 20thto give updates to local meeting planners.  The partners in attendance were Universal Studios, Hilton Universal, The Everly, Hotel Amarano, The Garland, Hilton Garden Inn Hollywood. Lunch was catered by Ruth's Chris Steakhouse Woodland Hills.
Los Angeles Tech Talent Pipeline's six month update on February 6th at Los Angeles City Hall's press conference room, hosted by the Office of Mayor Eric Garcetti and Bixel Exchange.

Pictured is Councilmember Mike Bonin, 11th District. 
TVEA Investors,  Top Leaders Inc. welcomed seven new Integrity Coaches to their team. 
 
Wendy Baines, Donald Hoel, Jr, Jasmine Martin, Roger Nielsen (not pictured,) Mitra Ramtin and Erika Zecca (not pictured) completed eight weeks of training and received their Professional Coaching Certification. 



"Speaking your Business" Toastmasters Club Launch 

The Valley Economic Alliance, Women's Collaborative Mentoring Program and Toastmasters International are hosting their club launch starting Tuesday, March 20th and every first and third Tuesday of each month from 6:00pm-8:00pm. Learn how to clearly communicate and speak your business. 

Please call 818-359-2692 to register. 
In the News 
Down in the Dumps Over Garbage Law

Monday, February 5, 2018
San Fernando Valley Business Journal 

If you're still steaming about L.A.'s new trash system - which so far has resulted in poorer service and much higher costs - just wait.

The state is hitting businesses with a different plan next year: A new recycling mandate that calls on businesses to sort food waste and landscape trimmings from the rest of the trash and get a separate pickup for that.

As you may have read in the last issue of the Business Journal ("Stiff Price for Trash"), no one knows how much this will cost business operators, but the extra pickup alone could well be hundreds or even thousands of dollars a month for those businesses targeted by the law.

And if you think your business wouldn't possibly be caught by this new state law, you may want to hold that jot of happiness. Any business that generates four cubic yards of organic waste a week would be hit. Four cubic yards is enough to fill a large dumpster - which, granted, is pretty big - but consider that the organic waste includes not only food but any food-contaminated wrappers or containers, such as napkins, paper plates and even pizza boxes. Oh, and remember that organic waste includes landscape trimmings - grass clippings, leaves, etc. - and suddenly that four-square-yard threshold starts looking small.

That means if you operate a medium-sized business with an employee cafeteria, you'll probably be affected. Ditto if you are lucky enough to have a fair amount of landscaping around your building. Ditto if you own an apartment complex with five or more units. And if you operate a restaurant, even a small one, well, forget about it.

Another thing: if the state determines that it's not meeting its organic recycling mandate, they can decrease the tipping point to two cubic yards, effective Jan. 1, 2020. Obviously, that means many more businesses would be caught in the new system in a couple of years.

In case it hasn't occurred to you already, let's mention this: It also means that if you are affected by the new law, you will have to come up with a system to sort the organic garbage from the rest of your trash. Another expense. Oh, and find room for another dumpster.

This is a new state law, so it means all businesses in California are potentially exposed. But businesses that also are in the city of Los Angeles, and that includes most of the San Fernando Valley, may really feel down in the dumps. That's because of the city law that created franchised zones - some call them monopolies - recently for trash haulers. The result has been missed trash pickups and generally bad service along with much higher prices. One restaurateur quoted in our previous issue said his refuse pickup bill went from $895 a month to $2,200, which comports with other examples I've heard.


Kenn Phillips of The Valley Economic Alliance has an interesting idea. He is looking for businesses or institutions that would be willing to create industrial-strength organic recycling operations on their grounds. That way, local businesses could ferry their garbage to the local site, cutting down on the long transport that state officials envision - way out in the desert - for recycling. Perhaps that would keep the costs lower for the businesses.

Aviation Career Day
Friday, April 27, 2018

Van Nuys Airport (VNY) is hosting Aviation Career Day on Friday, April 27th from 9:00am-3:00pm. Each year, approximately 1,400 high school students come to the airport to learn from experts in the aviation and aerospace industries.  The event features presentations, demonstrations, exhibits, panel discussion and airport tours which run every 30 minutes. 

Businesses interested in exhibiting at Aviation Career Day can register by contacting Kori Oyler or Sandra Peterson at [email protected]. Students interested in learning about aviation careers at Aviation Career Day should see their career counselor to sign up.

Aviation Careers Education Academy; a free, week-long motivational summer program designed to introduce middle and high school students to the broad spectrum of career opportunities within the aviation/aeronautical industry and educate students about airport operations at both VNY and Los Angeles International Airport The program is now accepting applications. 
 
"For young people interested in aviation, there is nothing more exciting than spending a week of their summer vacation learning directly from experienced individuals in the field, including pilots, veterans, mechanics, engineers and aviation professionals," said Diana Sanchez, VNY Public and Community Relations Director. 

"This unique program offers students a first-hand look at aviation careers and provides an opportunity to meet and network with professionals to gain insider tips on entering the industry," said Sanchez.
 
Summer 2018 academy dates:
July 9 - July 13 -- Middle school (grades 7-9)
July 23 - July 27 -- High school (grades 10-12)

Students are encouraged to apply to the summer academy by 
contacting the VNY Public and Community Relations office at (818) 442-6526.
The Valley Economic Alliance | 818-379-7000 | [email protected] | www.thevalley.net
Your Success Is Our Business! TM

The mission of The Valley Economic Alliance is to elevate the economic vitality of our five-city region by assisting  the San Fernando Valley in business, education, & government. 
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