CDPG Connection Wisconsin County Dairy Promotion Group News & Ideas December 2017

The Changing American Consumer

Many of you who attended the WMMB annual conferences in November asked for access to the PowerPoint presentation about the changing American consumer (e.g., aging population, changing demographics).

View Presentation

Idea Sharing

The Idea Sharing at the WMMB annual conferences has been compiled and is now available on the CDPG webpage. Obvious duplicates were eliminated but other than that, the lists were left as native as possible. You never know what might spark a new idea or promotion in your county!

Idea Sharing List

Girl Scouts

The Dane County Dairy Promotion Group shared information about their promotion with the Girl Scouts at the annual conference in DeForest. For every two boxes of Girl Scout cookies donated to the local food pantry, the county promotion group would donate a gallon of milk (capped at $5,000). Other Girl Scout locations have reached out to WMMB hoping to partner with other counties for similar promotions. The list of each regional headquarters is now listed on the CDPG webpage.

WI Girl Scout Councils

Contact Map

Don't forget to invite your regional WMMB contact to attend an upcoming group meeting. This map shows each region and provides the contact information of the person at WMMB who will be engaging with each county group.  CDPG Contact Map

Funding Applications Are Available

Funding applications are due Friday, January 12, 2018 . Contracts are not valid until they are signed by both the authorized CDPG representative and WMMB. WMMB will process the applications as quickly as possible once received.

Funding Application

Chocolate Milk Kit Available

If your county is promoting chocolate milk as a sports beverage, a new promotion kit is available. Contact Renee at rgrunewald@wmmb.org to request one. The new Chocolate Milk Kits will be mailed after the holidays. (Why bombard the USPS service at their busiest time of year?) Each kit includes a banner, 300 magnets and 100 bookmarks.

Social Media Hero

Be the favorite fan, follower and friend when you share with your social media audience the new issue of Grate. Pair. Share. This holiday issue illustrates many ways to share and highlight delicious Wisconsin Cheese this holiday season. View Magazine

If you have questions about this newsletter, would like more information, or have topic ideas, please contact Laura Wilford, lwilford@wmmb.org or Brenda Murphy, bmurphy@wmmb.org , 608-836-8820.

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