IABC Foundation and #GlobalGivingTuesday
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Giving Tuesday (#GlobalGivingTuesday) is an opportunity for us to give back to many worthy causes. This year, the IABC Foundation is joining the call to action. Please support the foundation on 28 November, so we can support and empower communicators around the world with the Gift of Communication, Gift of Excellence, Gift of Excellence and the Gift of Insight. Your support matters. Learn more
here
.
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#CreateConnection at the 2018 Leadership Institute
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The 2018 Leadership Institute (LI) will be taking place 8–10 February at the Hyatt Regency La Jolla in San Diego, California. IABC leaders from around the world will gather for leadership development and the opportunity to learn more about successful practices that leaders are using in their chapters. We have an exciting line-up for LI this year. You can learn more about our keynote presentation below, and don’t forget to check out
Leader Centre
to learn more about LI.
Scholarships available
Scholarships are available for chapters that are experiencing financial hardship or that are undergoing a revitalization. Interested chapters should
complete an application
and submit it no later than 30 November 2017. The LI scholarship fund is limited, so priority will be given to chapters that are most in need. Refunds will not be provided to chapters that register prior to receiving a scholarship.
Get certified
Thinking of taking the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) exam? Both exams are being offered at LI at 9 a.m. PST on Thursday, 8 February. To take either exam at LI, you must submit your application by 8 January. Approved test takers must register for the exam by 1 February. Learn more about certification and apply today at
http://gcccouncil.org/
.
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Keynote workshop will help you recruit volunteers and fill your board
Our keynote speaker,
Cynthia D’Amour, MBA,
will hold a three-hour workshop with us at the 2018 Leadership Institute, 8–10 February 2018, in San Diego. Cynthia’s program will help us:
- Get beyond “We’ve always done it that way!”
- Make serving on your board more attractive.
- Keep your volunteers happy and active.
Don't forget to enter the CMAs by 6 December
We’ll kick off LI with the celebration of the 2018 Chapter Management Award (CMA) winners. The CMAs are an opportunity for chapter leaders to submit their best work from the past year to showcase all that your chapter has done to support leaders, build awareness of IABC, and provide a valuable membership experience to those it serves. There are 10 total categories and chapters can choose to submit a CMA entry in any number of categories. However, to be eligible for International Chapter of the Year or Chapter of the Year in the small, medium, and large chapter divisions, small chapters must submit at least two entries, medium chapters must submit at least three entries, and large chapters must submit at least four entries. The CMA categories include:
- Strategic Planning (new this year!)
- Membership Marketing
- Professional Development
- Financial Management
- Leadership Development
- Communication Management
- Student Involvement
- Community Involvement
- Sponsorship
- Event Management
We have added new incentives for the small, medium and large chapters of the year. CMA winners will receive the following:
- Entries that score between 5.25 and 5.74 will receive a Merit Award. Merit Award winners will receive a commemorative award at LI.
- Entries that score between 5.75 and 7.0 will receive an Excellence Award and will receive a commemorative award at LI.
- The Chapter of the Year in the small, medium and large chapter divisions will each receive a commemorative award and a US$200 stipend to be used toward planning a chapter event.
- The International Chapter of the Year will receive a commemorative award and one free registration to the 2018 World Conference in Montréal.
Before you submit your entries, please review the
2018 Chapter Management Award manual
for a full description of what the judges will be looking for in each category. All entries must be submitted by 6 December 2017 at 11:59 p.m. PST.
Chapter and Region Leader of the Year
Nominations are now open for Chapter Leader of the Year and Region Leader of the Year awards, which will also be presented at the 2018 CMA ceremony. If you know a chapter or region leader who has gone above and beyond over the past year, show your appreciation by nominating them for
Chapter Leader of the Yea
r or
Region Leader of the Year
. Be sure to provide detailed explanations and examples of their excellent leadership. Nominations are due by 6 December 2017 at 11:59 p.m. PST.
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Congratulations to the October Member Month winners
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We’ve just wrapped up another successful Member Month, with many thanks to IABC chapters for their support in promoting membership. Congratulations to the small, medium and large chapters that experienced the highest percentage in membership growth during October:
- Large: U.K.
- Medium: San Francisco
- Small: Caribbean
The winners will receive one complimentary registration to the 2018 Leadership Institute, valued at US$199. Additionally, those three chapters will receive either a free certification registration package or may select one free Academy
Learning Path
to be used as a giveaway or incentive for a future chapter program.
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Throughout this year, IABC has piloted Award Force as a replacement for chapters and regions that were previously using AwardSentry to administer awards programs. Following this trial period, we have determined that Award Force is not a viable solution under the current umbrella method that allows chapters to purchase Award Force through the IABC account. Chapters and regions with awards programs are encouraged to use other options that are available at a low cost, such as
Judgify
or
Skild
. Leaders are also welcome to contact Award Force directly at hello@awardforce.com to continue using the platform under an individual agreement.
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Apply to serve on the 2018
–
2019 IABC international executive board
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Want to give back to the profession? Now is your chance! By serving on the international executive board for IABC, you’ll not only be exposed to the profession at the international level, you’ll make invaluable connections around the world. The deadline to apply is Tuesday, 9 January 2018, by 5 p.m. EST. Learn more
here
.
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The IABC Fellows Committee is now seeking nominations for the 2018 class of Fellows. The IABC Fellow designation is awarded each year to individuals who are recognized by their peers as outstanding leaders in the profession. It is given to recognize IABC members who have continually made an outstanding contribution to the communication profession, through exemplary achievement within their own organization and through unselfish service to IABC and its members. Do you know someone who fits the description of a Fellow? Find out more about nominations
here
.
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The 2018 Gold Quill Awards have launched and it is time to be recognized for your communication work! Check out the
Gold Quill website
to learn more about the awards program that honors the dedication, innovation and passion of communicators on a global scale. Don’t forget to check out our
webinar
on how to prepare your Gold Quill entry.
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The Leadership Forum will return in January 2018. Stay tuned for information about the date and time of the next call.
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Save the date for the 2018 World Conference
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The 2018 World Conference is coming to Montréal, 3–6 June 2018 at the Palais des congrès de Montréal. Our theme this year is “The Communication Crossroads,” focusing on how to leverage the power of the communication profession in its unique position at the crossroads of business, culture, functions and audience.
Register today
and take advantage of the super-saver discount before it ends on 31 December!
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Chapter spotlight: IABC Canberra
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We asked Victor Zalakos, SCMP, president of IABC Canberra, to share information about the chapter's successful events program. Learn more about the chapter's strategies below, and be sure to check out Victor's session, "Leadership Starts with Me," at the 2018 Leadership Institute.
So, you’re an events chapter
IABC Canberra is an events chapter.
That’s what I discovered a few months after becoming chapter president. Previously, the chapter had dabbled in a mentor program. We tried, without a lot of success, to generate entries for the Gold Quill Awards. And we tried smaller, less structured meetings for our members to network and share experiences. All without much success.
That’s why I think we’re an events chapter. And there’s nothing wrong with that. It seems to be the part of our product offering that appeals to our community.
Canberra is the seat of the federal government in Australia and has a population of about 400,000—small in size when compared to the massive cities of Sydney (5 million) and Melbourne (3.8 million). While our membership of 73 is smaller than that of the New South Wales and Victoria chapters, it is proportionally three of four times larger when you view it as a proportion of our catchment.
Here’s the data
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We broke even on our events program. Most events lost money, which was made up by the August and September events turning a large profit.
There are three reasons that some events were produced at a loss. First, we ran some events at no charge as a community-building tool, like the end-of-year drinks, welcome back drinks and the event on leadership in the public sector.
Second, we made a decision to allow our board members to attend events at no charge.
And third, it’s expensive to run an event in Canberra. A hot, seated meal in a relatively nice venue costs about AUS$50.
Having said that, we saw 548 visitors to our events, 313 of whom were non-members. That’s 60 percent non-members.
So, now what
While I don’t want to preempt the work and decisions of our 2018 board, I will be suggesting some topics for discussion when we meet to discuss our 2018 program. These include:
Program.
Can we refine our program and look to create mini-series to entice non-members to attend multiple events? For example, can we leverage the success of the storytelling event with different aspects of storytelling, and create a mini-series of three events throughout the year?
Marketing.
How can we refine our marketing approach and target more “people like the people who are attending our events”?
Packaging
. Can we normalize attending IABC events? For example, can we create and sell a subscription series for the year’s events? Or include a free event in every new or renewed membership?
Charity
. Can we make the event program bigger than ourselves? For example, can we donate a portion of each ticket sale to a charity or allow attendees to voluntarily contribute to the charity when they buy their ticket?
Why evaluate and improve the status quo?
In doing all of this, it’s important to remember why we are doing it. Events are one of the big-value items to the communication community in Canberra. They provide forums to learn, to connect and to understand the broader place of a professional body to represent and foster the interests of communicators and the organizations we serve.
I’m hopeful that by broadening the appeal of our events program, we can build a stronger chapter.
A stronger chapter draws a greater pool of talent. A greater pool of talent improves our board and our volunteer network. A better board, supplemented with volunteers, generates better ideas and strategies.
It’s these better ideas, the stronger chapter and the growing professionalism of our community that will ensure our success this year and in the years to come.
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6 December 2017
Chapter Management Award deadline
24 January 2018
Pre-registration deadline for Leadership Institute
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8
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10 February 2018
San Diego, California
3
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6 June 2018
Montréal
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Sharon Hunter
International Executive Board Chair
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