We've all heard claims that AR and VR will be massive. To quantify the opportunity in more precise terms,
ARtillry Intelligence devised its latest industry revenue forecast. It covers AR & VR; and the consumer and enterprise segments of each.
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One source of value in AR will be
scarcity. This is because geographies that define AR graphics’ mapping and localization make them finite... like real estate. But how will ownership and access be defined for AR graphics that co-exist with private and public spaces?
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Any emerging medium requires a new set of rules and best practices. With AR & VR, it’s not just content and design but also how consumption is measured. This is where Austin-based Thrillbox plays. We talk with the company about building native analytics for XR.
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ARtillry Intelligence has projected steep growth for AR & VR, but what are the revenue drivers? Consumer VR leads today but Enterprise AR will eclipse it soon. We go behind the numbers in the latest episode of ARtillry Briefs.
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Though enterprise is a place that glasses-based AR is being realized, it’s not without challenges. These are mostly internal barriers like budgeting, goal alignment and sales. How should these organizational challenges be tackled?
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Despite tempered expectations for AR and VR in 2017, funding levels remain roughly equal to 2016. This is according to Crunchbase’s latest data release which we break down in this week's featured data point.
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