Price Gouging Is An Issue
Over the last few months, we have noticed a significant number of dealerships price gouging our products, most notably our golf cart line up. While we are humbled that you believe our vehicles are worth $1,500 - $4,000 above MSRP, it's in your dealerships best interest to keep your prices closer to our MSRP. We have had an increasing amount of retail customers call us directly to alert us of the pricing issues, with some dealership quoting as much as $2,000-$4,000 over MSRP. In every case, these customers all chose to go to a different dealership in their city and purchase from the competition who choose to properly price their vehicles. Not only are you losing the sale entirely, you're also pushing customers to your competition and allowing them to profit.
Massive amounts of time are spent researching the industry and competition prior to setting MSRPs and the dealers that are selling within $500 of the golf cart MSRPs (plus destination charges) are the dealers selling the most golf carts. We as a manufacturer spend hundreds of thousands of dollars each year advertising our websites so we can provide free leads to our dealer network. Unfortunately, we've seen many of those leads go wasted as educated customers choose to spend their money with dealerships who have properly priced their products.
No matter what products you sell, please refrain from price gouging as it is losing your dealership business.
We recommend staying within $500 of the MSRP on EVs and within $50 of the MSRP on Scooters, E-Bikes, Karts, and ATVs. Additionally, listing your prices on your website will provide your customers with the transparent pricing that they desire from their powersports provider.
