Save Time. Write Better.
      Volume 12, Number 16: Issue #124                                                              ISSN: 1933-9690

Welcome, fellow writer!

In each issue of Word Wise, you get writing tips to help you save time and write better. 
 
When you think of writing to persuade, do you think you have to coerce or manipulate your reader? Think again. Today's feature explains how writing to persuade actually build bridges of understanding.  What do YOU think?  Let me know !

FEATURE: Don't Persuade Your Reader ... Just Get Him to Understand

Persuasion can get bad press. You may think of it as "getting someone to think like me" or even coercion.

Readers are smarter than that.  Plus, the thought of trying to manipulate a reader just doesn't sit right with me.

The truth is that  writing to persuade is simply writing to help a reader understand. 

You help the reader understand a problem or need, offer a solution for the problem or need, show that the solution works, and then invite the reader to use the solution.

This shift in thinking puts the focus on where it should be: on the reader, not you.  That's what the 4 Ps helps you to do - focus on the reader ...

Read More
More Persuasive Writing Tips
Persuasive Writing Basics: Meet Your Reader's Needs Top 10 Persuasive Copywriting Techniques How to Write Persuasive Stories Persuasive Writing Tip: Target Benefits Over Features
A Wise Word

Proverbs 2_2


Get more words of wisdom about writing  here.
That's it for now. See you next time.

Remember ... words matter. Use them wisely!

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