Argo Marketing Group | 7-29-2015 | Vol.24
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Direct Response:
The Future Beyond 2015
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Direct Response: The Future Beyond 2015
President John F. Kennedy once quipped "Change is the law of life. And those who look only to the past or present are certain to miss the future." While his statement has endless applications, one of substantial value to us is the direct response industry - and its implications are profound. The industry has already seen great change, and the latter half of 2015 and 2016 itself will advance these changes in regard to television advertising, a crowded market, and the influence of digital advertising.
Video on Demand (VOD) is entering the entertainment industry with brute force, becoming the new model for how consumers watch television. The traditional cable tv model is becoming outdated with high costs and a millennial generation unwilling or unable to pay those costs. With popular streaming services like Hulu and Netflix entering the market, coupled with on-demand services that enable these consumers to watch shows and episodes of their choosing online, ... Read More
Related Articles
We've crossed the halfway point of 2015 and new sets of data have shed light on emerging trends in online marketing. These trends can be compared with the realities of 2014 and projections can be made for the remainder of 2015 and beyond. We've investigated new trends in online marketing for 2015, and the areas of research we determined to be most relevant and share-worthy were mobile, content, social conversion, and fraud.
Brands of all types are allocating more resources into customer service, and with good reason: the customer experience is a competitive differentiator. When companies consistently provide an excellent customer experience, customer loyalty increases, and this creates a significantly higher return on investment. A self-service option, the importance of mobile, and voila - the customer experience itself - are the trends to monitor.
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Industry Insights Featured News
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Highlights:
Customer Experience
Not valuing customer care agents could kill the customer experience, according to Forbes.
Animoto tells us that 96% of online shoppers value videos when deciding whether or not to make a purchase. Marketers take note!
A new article from
SalesForce shows us that customer service is more intrinsically linked to the success of your product than ever before.
Microsoft Dynamics has 6 things every CEO should know about customer service. It's a worthwhile read!
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iYogi / Argo Partnership
To Create 300 New Jobs
As we previously mentioned, iYogi, a technical support company based in India, has chosen Argo Marketing to take its technical support sales calls. This makes Argo Marketing the first American company to be an outsourcer for an Indian company in the direct to consumer space.
We have started the hiring process and we're currently training new agents. We expect continued growth and success with this partnership.
To see news coverage on a local news station, click here.
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Happiness Contests!
Happy customer care agents mean happy customers, and we regularly hold 'Happiness Contests' to promote a culture of positivity and boost employee morale. Nick Saunders won this week's contest by exhibiting extraordinary customer care, delighting his customers and resolving their questions and concerns in a happy, positive manner. Congratulations, Nick!
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Sales, Sales, Sales!
Argo has an extensive inbound and outbound sales operation, and a big congratulations goes out to Melissa Chapman for winning a major sales contest. Our sales department is composed of top performers who represent our clients' brands exceptionally well, and our success is rooted in quality agents like Melissa.
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Argo will be attending Affiliate Summit East at the Marriott Marquis in New York, NY from August 2-4. If you're attending and would like to connect with us, please do so now!
Connect With Us Today:
855-511-1123
info@argomarketinggroup.com
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