Back when the "social media revolution" first launched, companies felt a lot of pressure to join every single platform. That was tricky at the time because it seemed like every day brought a new platform to light. Remember Quora and Google...what was that called again?

Now, companies are facing a new pressure. The Internet of Things (IoT), virtual reality, artificial intelligence, drone technology, and more are all begging for attention. Once again, it's important to strategize, prioritize, and invest carefully, both in terms of time and money.

Our Monday post talked about how you can approach this prioritization. The best idea is to think about what kind of data you need, and then get educated about what kinds of technology can best provide that data.

Wednesday's post took a slightly different perspective. Let's say drone technology is just too attractive for you to pass up. How can you use a drone to enhance your marketing? We have three ideas for you to get started.

That's it for us. We hope you have a good rest of the week and a great weekend. If you'd like for us to cover any topics in particular, just let us know by emailing us back!