The Numbers Are In...And Print Is Still at the Top  

  In the never-ending talk about business marketing platforms, it seems like one is always forgotten: good old-fashioned print. It can be easy to cast off print as the ugly stepchild of today's multimedia marketing platforms, but studies show we may be dismissing its reach too soon.
  Many business owners opt to replace paper advertisements with ever-popular video walls, online advertisements, social media marketing campaigns, and other innovative digital renditions. However, it appears the businesses with the most success use a combination of print and digital advertising.

Upcoming Borrell Outlook Sees Fewer Automotive Ad Dollars for Traditional Media

  BORRELL ASSOCIATES CEO GORDON BORRELL posts to LINKEDIN, "We'll be publishing our annual outlook on automotive advertising this month, and as I looked at the data I couldn't resist leaking this chart.
  "It's a wake-up call to anyone reliant on automotive advertising. My interpretation: Even after 20 years of plowing more and more money into Internet advertising, dealers haven't finished their scale-back of traditional media.

4 Strategies to protect yourself from ad fraud

Gannett's Unlikely Acquisition Of ReachLocal Gives It Strength In Search, Hyperlocal

  The push by a traditional publishing house into online media is not new, but the technology Gannett picks up with the $156 million acquisition of ReachLocal, based in Woodland Hills, California, will likely prove that old dogs can learn new tricks.
  Gannett said the deal will expand its digital revenue by about 50%, per The Wall Street Journal, bringing along more than 16,000 customers-mostly small-to-medium size businesses. The bigger opportunity for Gannett will come from search advertising, social media, and tying print to a local location-based mobile services targeting platform that ReachLocal has been building out for years.

Ad forecast: Mobile poised to overtake desktop 

Print Ads ARE Trackable!   

  Are you tired of hearing that print ads are not trackable? Me too! 
In nearly all of my ad sales training workshops I hear the above as one of the most common objections from advertisers. So, here is the answer. 
  PRINT IS TRACKABLE!  The real question is if the advertiser will do what is required to track the various ad components?  Or, are you as a sales person willing to step in and do the work to increase the ROI impact for your clients?

Straits Times debuts interactive ads for digital edition

Rekindling the Passion for Print 

  For publishers of all kinds-books, magazines, journals, newspapers-digital came fast and furiously, like a flaming media meteor promising to change the landscape forever. And rightfully so, they quickly and keenly focused attentions on building websites, launching e-editions, starting up social media pages, and designing mobile apps, while print was pushed to the backseat.
  It's going to take publishers some work to find ways to reignite the passion readers once had for print in the way that they've inspired readers to read their digital complements, but what will it take to get people to pick up printed newspapers again?

The real promise of newspapers: Leadership

  Struggling urban dailies could learn a thing or two from small papers
   For all the troubles they face, and they are legion, newspapers still enjoy what matters the most for any medium: the finest of audiences. People who read newspapers are the best-educated and most affluent of any community. They have the deepest roots. They vote, they sit on school boards, they own businesses and pay taxes.
  Papers all around the country are looking for ways to reinvent themselves in the face of the new and brutal economics of publishing. They're bringing in consultants. They're turning to think tanks.