For your next meeting, conference, or convention, strike the perfect balance between flowing energy and laser focus. Stunning Frank Lloyd Wright design inspires fresh thinking, while concierge-caliber service frees you from distracting details. Discover that space between dialed up and dialed in.
Presented by Chuck West, Wisconsin School of Business, Executive Education
Today, companies primarily use the internet to source vendors and rarely make personal contact with them. Research referenced in the
Harvard Business Review indicates that 60% of companies make complex B2B purchases without any contact with a vendor's sales force. These findings are published in
The Challenge Sale, which offers insight into the future of sales. However, it doesn't share how to execute the process. That's where Chuck West comes in. At
the next IB Seminar, you will learn concrete steps to execute The Challenger Sale process for high-performance results in today's changing sales climate.
