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Thursday, July 28, 2016
9-10 a.m.
Presented by Laura Dunn, director of marketing and communications, Day Kimball Healthcare, and Sara Brandon, system director, marketing communications, Care New England (formerly vice president, marketing communications, Day Kimball Healthcare)
In 2015, Connecticut's governor enlisted an adversarial campaign for significant reimbursement cuts and tax increases to hospitals. As one of the poorest areas of the state and with only 93,000 residents, the region served by Day Kimball Healthcare (DKH) was not well positioned to gain the attention or favor of the legislature in a statewide political battle. However, because the proposed cuts would have been catastrophic to Northeast Connecticut's Quiet Corner, it was imperative for DKH to be seen and heard. Through a grassroots public affairs campaign integrating media and community relations, social media and advertising, the DKH family found its voice and a megaphone to ultimately reverse the governor's decision - twice. It's a story of guts, gusto and glory.
This outstanding work was recognized at the 2016 Lamplighter Awards Dinner Gala as the Best in New England. Learn how the Day Kimball team built an award-winning campaign.
Laura is the director of marketing and communications for Day Kimball Healthcare, responsible for all aspects of the nonprofit community healthcare system's integrated marketing communications efforts. With a foundation in journalism and more than 15 years of broad marcomm experience in a variety of industries, Laura has dedicated her career to crafting communications that make a difference. Prior to DKH she was manager of development and communications for a behavioral health agency, had a consultancy serving the nonprofit, higher education and small business sectors, and even worked at a literal zoo, as public relations manager for Roger Williams Park Zoo in Providence, RI.
Sara's career path in marketing communications has included stops at a 60-unit coffee shop chain in Connecticut, Massachusetts and Rhode Island crafting and managing retail promotions that wouldn't slow down the drive-thru; a small agency outside of Philadelphia building visitor traffic for the zoo, selling real estate during the boom and putting people in jobs; running her own communications firm as strategist, writer, designer and chief-cook-and-bottle-washer; a 14-year stint at RDW Group, one of the largest communications firms in New England, where she developed a passion for health care leading accounts for health systems, physician groups, worksite wellness organizations and insurance companies. She spent three years (and four years prior through RDW Group) at Day Kimball Healthcare as vice president repositioning the 120-year-old hospital as a premier, integrated health network for Northeast Connecticut. Sara recently celebrated her one year anniversary at Care New England as System Director Marketing Communications. When asked what she does she says, "Fixing health care, doing art and practicing yoga."
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