On Tuesday at our annual Media Impact Forum, the subject du jour will be "mapping the power of story."
In our AIM Analysis section, Jessica Clark takes a deeper look at the topic, exploring five mapping strategies that can help media funders and makers better conceptualize, plan and support their projects. These include mapping networks, comparables, synapses, systems and, of course, the money.
Also on our minds...
Who's using the web now, and how? Catch the latest stats in our AIM Research section.
Engagement is becoming more commonplace in newsrooms, but how can editors acquire relevant skills? Find out why J-schools are getting serious about teaching metrics in our AIM Articles section.
Pondering the power of pop culture for social change? Spend some time with Polygraph's fascinating interactive look at top 5 songs from 1958-2016 in our AIM Tools section.