You've come up with a brilliant idea, submitted a patent application, and started your company. Are you done thinking about IP? No! IP is an ongoing process: as your inventions, products, marketing and business evolve, so too must your IP strategy and considerations. What if you hire a design firm to improve the function or look and feel of your product? What if your manufacturer comes up with a better way to make your product? What if an employee leaves and takes a trade secret? What if you change the name of your product?  As you bring in people - both internal and external - to expand your business, you constantly need to protect your IP.

Wolf Greenfield and Manta Product Development will provide the legal and design engineering backdrop, and then delve into case studies that explore the interplay between ongoing product development and IP protection.