|
We want to share some new concepts about email marketing. Over the past year, and more importantly the last 3 months, the Smart Phone is ruling how effective your email marketing will be:
1. Today's email marketing is all about Smart Phones. About 67% of users open your email on a Smart Phone so your email needs to be "Smart Phone friendly".
2. Open concept emails are read better on Smart Phones. Two and three column emails are a dying breed. (We need to change OUR concept)...
3. Your contacts are only as good as you collect them. You get a 70% better open rate with a personalized greeting utilizing a first name.
4. Best bang for your buck is a video. There is a 93% better open rate when you include a video in your email.
5. Emails are 80% engagement and 20% promotion.
Engagement:
- Inform - "How-to's"
- Inspire - Share photos, customer testimonials, etc.
- Involve - Guest Writers, Votes, Giveaways, Employee Spotlights
Promotion:
- Offer discounts and coupons
- Introduce new products and services
- Promote events and functions
|
