MAY 2016 Tips
CONTENT MARKETING STRATEGY - An action plan for your business.
CONTENT MARKETING
Content marketing is how you'll attract and inform prospects. This means sharing helpful, useful and sometimes entertaining information with prospects and customers.

Content marketing helps people connect with you and your brand, keeping you in top of mind. When it comes time for a purchasing decision, they can't imagine going anywhere else. 

In this email we will discuss email marketing.
Email Marketing - The List
 
Email marketing: a primary element of any online presence should be the drive to build an email list. Your email list will consist of qualified leads - people who've raised their hands to say they want to keep in touch with you.

Are you doing all that you can to collect email addresses online and offline? Email marketing makes it easy to stay in touch with customers, keep your business top of mind, and drive sales. But it only works if you are diligent about asking for email addresses.

Be honest, can you do a better job collecting emails? I know that you hate to ask, but keep this in mind; people like to receive email from businesses they love. 


Email Marketing - Consistency
 
Are you sending email on a consistent basis (at least once a month)? Consistency is one of the easiest ways to build trust with your prospects and customers.

You must set a frequency that makes sense for the nature of your business and that is manageable for you to follow through on.

Stick to it. The every so often, when I get around to it approach, won't give you the best possible results.

All your efforts behind the scenes begin to pay off. People know your brand, trust your brand, and want to do business with you.
  
Email  Marketing - Inform & Engage

Are you making it easy for your customers to consume the information you send? 

Ask yourself if your content is informative, engaging and provides a chance to connect with your customer? Provide information that is relative, solves a problem or on occasion creates an offer?

Is your email mobile friendly? When you consider that the majority of emails are now opened on mobile devices, it starts to make sense. Are you linking your emails to Social Media? If not you should begin now.

Don't forget to share your customers stories. Do you have someone who would love to rave about you? Go ahead, share and thank them.

Should you create a video for your email or blog? . . .   Click here to see why
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