Affording Care 
By Chris Pfeffer, CHRS, LUTCF, Gallagher MGA
One of the primary goals of the Affordable Care Act (ACA) was to place a greater emphasis on Preventative Care, which is why all plans now cover those services with no out of pocket cost sharing. Another area is improved patient care and treatment outcomes by moving from the "fee for service" compensation model to one that rewards providers that deliver a higher level of care and treatment outcomes that will ultimately lower the cost of medical care.

One little known program funded by the ACA is the "Comprehensive Primary Care" initiative. There are approximately 500 practices across the country participating in this program.  Practices were selected on a number of factors, including their past willingness to participate in such things as NCQA quality recognition, and patient-centered medical home (PCMH) certification. Basically, the CMS (Centers for Medicare Services) provides funding outside the fee-for-service environment for practices that do a better job at chronic disease management.  You can learn more about this program here: http://innovation.cms.gov

Say what you will about the Affordable Care Act, but my experience so far tells me that while this law is highly complex and controversial, in time it will prove to accomplish what it set out to do - lower overall healthcare costs and provide coverage for millions of Americans that at one time were basically shut out of the system.
Regardless of the type of coverage you're looking for, the Alliance is home to quality businesses that can meet your insurance needs.
The following are members listed in the Insurance
category in our Member Directory.
Insurance

Aflac

Sharon Schulz
4220 Malickson Drive
Parrish, FL 34219
941-518-1200
Website

Alltrust Insurance
Steve Hall
1990 Main Street, Suite 750
Sarasota, FL 34236
941-713-6187
Website

Al Purmort
Lori Warnelo
3340 Bee Ridge Road
Sarasota, FL 34239
941-924-3808
Website

Atlas Insurance Agency
Annie Lariviere
7120 Beneva Road
Sarasota, FL 34238
941-366-8424
Website

BB&T Insurance Services
John Laurie
1111 8th Avenue West
Bradenton, FL 34205
941-748-1431
Website

Bouchard Insurance
Patrick Wright
5310 Clark Road, Suite 1
Sarasota, FL 34233
941-922-0245
Website

Boyd Insurance & Investment Services, Inc.
Dick Gross
717 Manatee Avenue W #300
Bradenton, FL 34205
941-745-8300
Website

Dawson Companies
Jason Nestlerode
9031 Town Center Parkway
Lakewood Ranch, FL 34202
941-757-1441
Website
FCCI Insurance Group
Lisa Krouse
6300 University Parkway
Sarasota, FL 34240
941-907-7695
Website

Florida Blue
Bree Rizzo
285 N Cattlemen Road
Sarasota, FL 34243
941-308-2046
Website

Gallagher MGA
Lou Marinaccio
8430 Enterprise Circle, Suite 200
Lakewood Ranch, FL 34202
941-907-2858
Website

Lakewood Financial Services, Inc.
Mark Holley
11015 Gatewood Drive #101
Lakewood Ranch, FL 34211
941-747-4600
Website

LegalShield
Wendy Last
6801 Turnberry Isle Court
Lakewood Ranch, FL 34202
941-907-6011
Website

Mitchell & Company, Inc.
Bob Mitchell
8466 N Lockwood Ridge Road #312
Sarasota, FL 34243
941-351-6130
Website

Objective Insurance
John Helms
1990 Main Street, Suite 750
Sarasota, FL 34236
941-800-4135
Website
Purmort & Martin Insurance Agency LLC
Larry Bowman
2301 Ringling Boulevard
Sarasota, FL 34237
941-366-7070
Website

RTI Insurance Services
James Abelson
6371 Business Boulevard, Suite 200
Sarasota, FL 34240
941-487-4022
Website

Suncoast Benefits & Analytics
Randy Bartlein
5577 Broadcast Court
Lakewood Ranch, FL 34240
941-907-1540
Website

Tidemark Financial Services & Insurance
Amanda Panico
11065 Gatewood Drive, Unit C-3
Bradenton, FL 34211
941-748-6503

US Health Advisors
Geno Smolko
6115 Willow Beck Lane, APT 303
Bradenton, FL 34202
941-315-0323
Website

Western & Southern Life
Renee Carlton
301 N Cattlemen Road, Suite 301
Sarasota, FL 34232
941-225-4167
Website
For any of your business or personal needs, keep your fellow Alliance members in mind. For a complete and up-to-date list of all members, visit