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Reno Tahoe will always be home to some of the most beautiful outdoor adventure space in North America, but a recent influx of tech industry is slowly pulling urban northern Nevada toward a big-city future.
Tesla is bringing 6,500 jobs via a 5.8 million sq. ft., $5 BILLION lithium ion battery factory east of Reno. Apple is halfway through its own 10-year, $1 billion investment in the region, and Switch is constructing a $1 billion, 6.5 million sq. ft. expansion of its data centers into the Reno area as well. As a federally-approved drone-testing state, more than 400 jobs have already been created in the UAS industry, and the University of Nevada, Reno is working on a partnership program which will immerse students in the growing UAS research and development industry.
Reno-Tahoe International Airport recently completed a $26 million renovation project, improving everything from restaurants to baggage and security. And the new JetBlue flight to JFK is opening northern Nevada to more convenient, efficient leisure and business travel from the eastern U.S.
Even as new infrastructure expands the opportunities for travel in northern Nevada, the Reno Tahoe region continues to promise a natural lineup of outdoor opportunities with an Old West feel.
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The creation of a new logo was something we did not take lightly. If you have ever been involved in this process then you know how challenging it can be to create a logo that maintains a certain level of historical branding and is immediately identifiable while presenting a brand that looks fresh, exciting, and inviting. Leaders in the tourism industry were consulted, dozens of designs were considered, and complete baseball stadiums have been built since the process began but now we're finally ready to unveil our new logo.
From the design team:
"The new logo is a creative yet logical evolution of our brand. Since most of our customers refer to us as "Go West" anyway, by diminishing "Summit" we're providing a logo that already feels almost comforting. The font is custom and designed so that the letters "nest" and flow organically. We thought it was important to retain the sun element to pay homage to our past branding efforts. The bottom edge of the sun is perfectly crisp while the top is hand-painted to illustrate that while Go West Summit employs the latest technology, our company succeeds only through the guidance and strength of the people that attend year after year."
This logo replaces the Discover the American West logo we've been using since 2004 (see right) which replaced the original Rocky Mountain Symposia logo in use since our inception nearly 30 years ago. Look for variations of the new logo to appear on the website, brochure, and other marketing documents in the coming months.
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What is My Return on Investment at Go West?
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The visitation and financial data from our post-event survey have been processed and the results are absolutely stunning. If you weren't already convinced that Go West is an event where business actually gets done, the stats on the right will make you a believer! Additional survey results are below.
13,992 individual meetings were created by our CAMSYS appointment-matching software but many registrants found networking opportunities outside of Marketplace. Both evening events scored excellent on both food and fun but attendees were also thankful that both suppliers and buyers are always sharing shuttles, dining together, and housed at the same hotels maximizing every possible opportunity to discuss business.
90% of the respondents said the appointment process was easy to complete but a few comments made us realize we should take more time explaining this process. One person didn't realize that the red star beside a company name meant the company had registered since they had last logged in. Another suggested adding drag and drop ability to the selection process even though it already exists.
99% of all attendees said they would return to a future Go West Summit and 98.5% were satisfied with their final appointment schedules.
Respondents told us to leave the hour of 5-minute speed appointments where it is: At the very beginning of Marketplace.
Additional results will be shared in future newsletters but the data will provide a source for direction and positive growth. Thank you to all those who took the time to share their thoughts and information.
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- How many travelers were produced from the 2016 Summit? Results from our survey indicate that over the 18 months following Go West 2016, buyers are expected to bring 3,626,203 visitors into the US directly because of the show.
- How much business was booked on the show floor in 2016? Buyers signed contracts on the floor worth $7,118,254
- What is the dollar return on investment (ROI) for GWS 2016? Go West will result in a stunning $172,287,905 in business over 18 months following GWS 2016.
- Result? $3.67 Billion USD produced for suppliers throughout Go West Summit’s history.
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2017 Registration Details
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BUYER
Primary Delegate: $345
SUPPLIER
Primary Delegate:
Early Bird: $2,295 Standard $2,495
PRIMARY REGISTRATION PACKAGE INCLUDES
One Delegate Badge • One Set of Appointments • Reduced Rates at Atlantis Resort • 1 Breakfast, 3 Lunches, 2 Dinners • Delegate Profile Directory • “Best of the West” Itineraries • Complimentary or Reduced Adventure Day Rates • Buyers Invited to Participate in Reno Hotel Site Tour
TO ATTEND
Registration Opens: June 1, 2016
Early Bird Rate: June 1-June 15
Standard Rate: Begins June 16
Visit GowestSummit.com to register
2017 Brochure Available Here
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Go West Summit
GoWestSummit.com
6420 S Quebec St. Englewood, CO, USA 80111
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Go West Summit
introduces the world's top international tour operators to specialty suppliers offering tourism-related products or services in the American West. February 20-23, 2017, Go West Summit partners with Reno Tahoe USA and Travel Nevada to present the ultimate business-to-business tourism convention experience with a side of adventure!
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